An internationally acclaimed, premium educational brand for kids below 6 years of age, CBeebies offers high quality play-based learning programmes via a dedicated ‘watch live’ tab for customers who have subscribed to BBC Player or BBC Kids Channels through Prime Video Channels in India
Mumbai — November 28, 2023 – Prime Video, one of India’s most popular entertainment destinations, and BBC Studios today launched a live feed of CBeebies, a premium play-based learning brand, on BBC Player and BBC Kids, two recently launched channels on Prime Video Channels. Made available via a dedicated ‘watch live’ tab, existing subscribers of BBC player or BBC Kids on Prime Video Channels will have immediate access to the CBeebies content, at no additional cost. The live feed will expand the selection of high-quality, engaging children’s edutainment content available to customers in India.
CBeebies, known for its commitment to learning through play for kids between the ages of 0-6 years, is a trusted companion for families worldwide. From captivating animations to interactive series that foster creativity, its content is thoughtfully designed to facilitate early learning while keeping children entertained. For the first time on BBC Player, the whole family can get together to enjoy Emmy award-winning Bluey, the Heeler puppy characterised by her abundance of energy and imagination, and the magical adventures of Tinky Winky, Dipsy, Laa Laa and Po in BAFTA award-winning Teletubbies. Along with these, Hey Duggee, Supertato, Go Jetters, and other shows are also available to entertain and educate the kids.
Talking about the launch, Stanley Fernandes, Vice President, Distribution, BBC Studios, South Asia, said, “We are delighted to add CBeebies as a live feed on BBC Player and BBC Kids via Prime Video Channels for our Indian audience. With its exceptional reputation for delivering safe and enriching viewing content through engaging and entertaining programming, the channel aims to keep its commitment to fostering early childhood development through content designed specifically for children.”
Prime members can purchase an annual add-on subscription to BBC Player for INR 599 and enjoy full access to BBC Kids as well. Alternatively, members can also subscribe to BBC Kids only for INR 199 annually. CBeebies live feed will be available with both, BBC Player and BBC Kids.
“CBeebies joins the existing content we offer through BBC Kids and BBC Play, which have received a phenomenal response since their launch a few months ago. The addition of CBeebies’ live feed to BBC Player and BBC Kids strengthens our commitment to enhancing the viewing experience particularly for children and families, and we are certain that subscribers will love the convenience of watching their favourite British content on a single destination, at no additional cost,” said Vivek Srivastava, head – Prime Video Channels, Prime Video, India. “Our aim with Prime Video Channels is to offer our customers an incredible diversity and variety in programming by enabling convenient access to content from other streaming services. We now offer over 28,000 hours of global and local programming across genres and languages through our Channel partners, with more to come.”
Prime Video Channels benefits for Prime members include:
No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
Enjoy your favourite features, no matter which service: Customers can enjoy IMDb’s X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.
More Choice: With Prime Video Channels, Prime members can access thousands of additional titles across 21 OTT services, including BBC Player, BBC Kids, Animax + GEM, Lionsgate Play, discovery+, Eros Now, DocuBay, ManoramaMAX, hoichoi, MUBI, AMC+, ShortsTV, VROTT, Acorn TV, NammaFlix, Stingray All Good Vibes, iwonder, Curiosity Stream, MyZen TV, Chaupal, and Museum TV.
