MUMBAI—September 13, 2024—Prime Video, India’s most loved entertainment destination, today launched HITS, Rewind Networks’ popular linear television channel and the home to some of the most iconic TV shows, as an add-on subscription, increasing access to English-language series that continue to dominate pop-culture year after year. HITS offers an unparalleled line-up of evergreen blockbuster and fan-favourite shows from Frasier, CSI: Crime Scene Investigation, Agatha Christie’s Poirot, Agatha Christie’s Marple, Gilligan’s Island, Mission: Impossible, Baywatch and I Dream of Jeannie, to Stephen King’s IT, Law & Order: Special Victims Unit, Cheers, Bewitched, The Incredible Hulk, North and South, V: The Original Series, The Six Million Dollar Man, Quantum Leap, Hawaii Five-O, The Jeffersons and many more.
With HITS, customers can watch their favourite TV shows according to a fixed linear broadcast schedule, while also getting the option to catch-up on content, post linear airing, as per their convenience. Prime members can purchase an add-on subscription to HITS at an annual price of INR 299.
“We’re thrilled to launch HITS as an add-on subscription for our customers in India, offering a curated line-up of iconic and much-loved TV shows for scheduled linear viewing, as well as catch-up,” said Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals), Prime Video, India. “Our aim with add-on subscriptions has been to provide Prime members with increased choice, improved accessibility and greater convenience of watching their favourite content all within a single app, and within a short span of time, we’ve built a robust library of additional programming through our partners. At the same time, add-on subscriptions have also offered increased reach to both local and global streamers helping them connect with our vast and diverse audience across the country. We are certain that the incredible line-up of TV shows offered by HITS will delight and entertain customers, taking them on a nostalgic trip when enjoying some of the world’s most popular and timeless series.”
“We are delighted to partner with Prime Video to give viewers across India an opportunity to experience HITS,” said Sandie Lee, EVP, Rewind Networks. “HITS has always been about celebrating the vast television history, and with this collaboration, we are excited to offer customers the opportunity to rediscover these iconic shows conveniently.”
Benefits of add-on subscriptions on Prime Video for Prime members include:
- No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
- More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With add-on subscriptions they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
- Enjoy your favourite features, no matter which service: Customers can enjoy X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions.
- More Choice: With add-on subscriptions, Prime members can access thousands of additional titles across 20+ OTT services, including HITS.
