MUMBAI, India – 17 April, 2023 – Prime Video, India’s most-loved entertainment destination, today released the latest session of Maitri: Female First Collective. The collective is an endeavour to help build a community for women from media and entertainment as a safe place for them to come forward and discuss their experiences, challenges and successes, and offer their perspective and advice on how to bring about a positive shift. The latest session was graced by six eminent women professionals from Indian entertainment – from legendary superstars to contemporary leading women, producers and corporate leaders – coming together on this forum with a collective experience of over 100 years. The discussions primarily focussed on the struggles and ambitions of women in Indian cinema, evolution of these challenges, resolutions sought and processes adopted to create a more equitable and inclusive ecosystem.
Moderated by the creator and curator of Maitri, Smriti Kiran, the participants comprised Aparna Purohit, Creator – Maitri & Head of India Originals, Prime Video; Asha Parekh, Actor; Tanuja, Actor, Dipa De Motwane, Producer; Aditi Rao Hydari, Actor; and Wamiqa Gabbi, Actor.
Watch the latest session of Maitri: Female First Collective here – https://www.youtube.com/watch?v=jphqDnInaCI
Sharing deeply personal stories and experiences, the participants discussed the challenges faced by women professionals in the industry, be it in films, streaming, or television – covering aspects such as conscious and unconscious biases, gender stereotyping, safety, sanitation for women and much more. The presence of two of the most talented and revered female actors – Asha Parekh and Tanuja – who have seen the industry evolve over the years, made the session even more insightful. From touching upon the era when the term ‘superstar’ was often reserved for male actors, when very few stories and characters depicted women at the forefront, to a time and age when women have finally started speaking about the issues that matter to them, the latest session of Maitri was a holistic discussion that brought to the fore issues that concern women across all age groups. Actors Aditi Rao Hydari and Wamiqa Gabbi, who play lead characters in Amazon Original series Jubilee, offered their perspectives and experiences of working in the modern-day film industry. Producer of the show, Dipa De Motwane, who has been part of this industry for a long time, threw a fresh perspective on how the work situation for women in cinematography, production, technical areas of filmmaking, etc., has changed over time. She also elaborated upon the opportunities being created for female talent, in-front of, as well as behind-the-scenes, to grow and prove their mettle.
The discussion was underpinned by the respect and camaraderie the attendees demonstrated, as they collectively agreed that to power the growth of the industry, it is imperative to have more women in decision-making roles, who in turn can ensure wider and more equitable work opportunities for women across the helm, and to create an environment that is safe and secure for women to pursue their dreams unequivocally.
Prime Video is deeply committed towards promoting Diversity, Equity, and Inclusion (DEI) within its content and productions, as well as with its partners in the creative community. With Maitri: Female First Collective, Prime Video aims to raise awareness of the pivotal role women play within the entertainment industry.
