Fishermans Cove, a property in Seychelles run by STORY Hospitality, has awarded Prism Digital, a Web Design Agency in Dubai, the project to design an e-commerce website. After its launch last month, the website has ranked #1 on Google for over 30 keywords.
The website was created using Laravel, an open-source MVC framework and custom-built PWA solution that connects hotels to their preferred property management systems via API.
A PWA website allows a hotel to have a seamless mobile booking experience for its guests, the conversions and bookings by more than 80%. Since 90% of all hotel room searches are started and completed on mobile phones, hotels must have seamlessly mobile integration to reduce their reliance on OTAs and increase the number of bookings made on their platform.
Hotels that switched to a PWA website saw their search results (SERPs) rise by over 80% in just a few months. Uber, Trivago, Ola, Wego, Makemytrip, and Jumia Travel, to name a few, have all followed a similar platform around the world.
Mr. Rafael Garca Aguado, Vice President of Marketing & Communications for STORY HOSPITALITY, commented on the website launch that Fishermans Cove now has an impressive website thanks to Prism Digital. They finished the project on time and budget. And at the slowest internet speeds, the website works well. Their SEO ranking has increased by 80% in less than a month, and we now have first page rankings on more than 50 keywords, with fantastic results.
For over 15 years, Prism Digital has become one of the best digital marketing companies in the Middle East, and it continues to build on its formidable reputation as a leading web development company in Dubai. It collaborated with one of the Middle East’s largest hospitality conglomerates to re-engineer its hotel booking website with innovative features that will help the property increase traffic and meet its long-term goals.
The Fishermans Cove website is designed with the latest technologies and API integrations to enable onsite transactions with an integrated third-party payment gateway using React JS and Laravel Framework. The website’s content is designed for search engines, allowing it to appear on the first pages of results. The user-friendly mobile responsive website is much easier to navigate.
The fully functional PWA website was launched 45 days after the project began, and it currently ranks A on GT Metrix. And it passes all of Google’s website success checks with flying colors.
The project’s fully functioning PWA website was released 45 days after it started, and it currently has a GT Metrix rating of A. And it acquits itself admirably in Google’s website quality assurance tests.
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