Wow Skin Science, a D2C beauty and wellness company, has hired Priti Rajput as its vice president of marketing (Wow Skincare and Haircare).
Rajput will collaborate closely on the development of marketing strategies and approaches for many platforms.
In her new position, Rajput’s primary duties will be developing and leading communication campaigns to advance brand goals for the skincare and haircare portfolio across the top line and bottom line, as well as directing and coordinating marketing initiatives to support the brand’s expansion across online and offline channels.
Rajput has over 12 years of experience and was previously the global head of category, hair colour, and hygiene for Godrej Consumer Products. She was in charge of the GoodGlamm group’s personal care portfolio. Identifying possible “white spaces” for the upcoming round of growth jumps will also fall under her purview. Rajput was also in charge of the South Asian market for Loreal Paris’ haircare and skincare products.
Rajput stated, “Wow Skin Science’s principles and vision of offering customers safe and natural solutions while guaranteeing a brighter tomorrow has always connected with my values. I’m thrilled to be a member of this talented group and am looking forward to using my knowledge and experience to solidify Wow’s position as the leading brand in personal care and beauty products.”
Wow Skin Science co-founder Manish Chowdhary stated, “Her background in innovation, brand management, and consumer intelligence would prove helpful in assisting Wow Skin Science to thrive and expand in this age of digital transformation. We are confident that she will be a determined leader who will help WOW Skin Science achieve significant heights shortly.
Furthermore, WOW Skin Science is a customer-focused personal care company that uses only the finest natural ingredients in its goods. Sulfates, silicones, mineral oils, parabens, and synthetic colors are not present in any of our products. The substances are derived from nature and have undergone dermatological testing for your safety. We’re dedicated to providing the finest possible service to our customers while simultaneously giving back to the environment through our WOW Green Hands Initiative. Our cutting-edge goods are the data-driven outcome of ongoing customer feedback and our efforts to create a better future through sustainable business practices.
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