Probus Insurance Broker has unveiled its new digital promotional campaign.
“The campaign ‘Aapka Saathi, Aapka Saarathi’ fascinated by Insurance Advisors (POSp) (POSp) who not only play the role of a friend – Saathi – but also a guide – Saarthi – in every consumer choice.” The TVC focuses on promoting an Insurance Advisor’s (POSp) contribution and laud their unshakable efforts in the lives of their consumers worldwide. It captures the dual roles of the Insurance Advisor (POSp) and integrates the insights into a tale,” according to the business.
Rakesh Goyal, Managing Director of Probus, commented regarding the newly launched campaign, “This is a key breakthrough for us since it’s our first TVC that goes live.” Our campaign’s key subject remains Insurance Advisor (POSp). They are, without a question, the lifeblood of our industry. Intermediaries are stereotyped and devalued in the industry, despite their function as a strong link between the consumer and the company, developing trust and implementing need-based solutions to each client. With this campaign, we strive to spread awareness on their function, influence, and value proposition by displaying them as they absolutely are.”
Aapka Saathi, Aapka Saarathi is a sentiment that arose through thoughtful consideration and understanding from our Insurance Advisor (POSp). We want to awaken the whole insurance sector by fostering a culture of honor and gratitude for them. This campaign is significantly vital to my heart and is a homage to these unsung warriors and every Probus partner,” he adds.
“In a world defined by dotcoms, the TVC effectively highlights how the InsureTech Industry is also about people and not just technology,” remarked writer, director, and famous filmmaker Ashish Pandey. The campaign emphasises the notion of ‘human contact, the healing touch,’ emphasising the role of the dependable adviser, the protagonist who is attentive to the requirements of the insured. We made the short realistic by drawing on various real-life events from our Insurance Advisor (POSp).”
Digital channels such as OTTs, gaming apps, YouTube, and famous audio applications will be used to market the 360-degree campaign. On Instagram, there will also be a hashtag challenge.
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