The Pansari Group, which was established in 1940 and provides a variety of edible oils, specialized rice & flour products, and quick Indian mixes in North India, was founded on the principles of safe, nutritious, and nutrient-rich home-cooked cuisine. They set out to make cooking a simple and smooth experience for everyone. The company has recently been attempting to develop a whole new business model by entering the HoReCa industry. The company is currently focusing on geographical diversification to create a network for its HoReCa products.
Shammi Agarwal, Director of Pansari Group, elaborates on the expanding market area for the company while ensuring they retain the moral principles on which the company was founded in an interview with Adgully. He also discussed his goal of building a large online community that embraces the Pansari Group’s products as the answer to home cooking.
Agarwal claimed that the HoReCa sector was put in a tough position as a result of the epidemic. He observed that owing to enhanced health consciousness, people now eat more meals at home. Due to this, there are presently very few sources and causes of HoReCa, and there are also very few competitors in the market.
He went on to say that Pansari became the best choice for many Indian households since the pandemic made people more health conscious. For many years, the brand has served as a one-stop shop for providing healthy items to consumers, notably instant mixes comprised of ragi and multigrain.
The North India market is the current emphasis of Pansari’s supply chain network. Delhi NCR, Punjab, Uttar Pradesh, and Uttarakhand are the key areas of attention. The business will emphasize increasing in the South and East in the future.
When questioned about the pandemic’s impact on the company’s earnings, Agarwal insisted, “The Covid-19 pandemic did not affect our sales. Instead, revenue and sales have increased upward. We have been effective in producing sales ranging from Rs 473 crore to Rs 1,005 crore from 2017 to the present. In addition, we successfully increased Pansari’s profit from Rs. 1.106 billion to a maximum of Rs. 4.73 billion. Families were enjoying trying a variety of their favorite incredibly simple goodies, from our Meethi delicacies to Chatpati snacks.
Agarwal discussed the unusual packaging utilized by Pansari and noted that it provided the goods with total protection. The most crucial benefit of adding protection is that it extends the shelf life of our goods, he continued. It shields it from abrasion, grit, and dust. Furthermore, it gives customers peace of mind because they can see that the goods are firmly secured and won’t get spoilt because of the zip lock. Additionally, our Oreal oil has a measurement scale that makes it simple for our customers and ensures there is no waste.
In keeping with the transition to the internet, Pansari has been interacting with its clients through social media for all of its recent and forthcoming launches.
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