Tata Motors has marked Gandhi Jayanti, by launching a digital campaign for the electric SUV Nexon EV. The idea about the campaign was brought up by FCB Ulka, the campaign shows how the Nexon EV goes along with the Gandhi’s ideology as it is evolving change before leading the way in driving e-mobility in India.
Tata Motors is one of few Indian auto manufacturers who always come up with innovations, and up to now, Tata is the only Indian manufacturer to develop an in-house electric SUV. based on the Nexon compact SUV, Tata’S first electric SUV is named as the Tata Nexon electric.
The Nexon electric has features which make it differentiated from other models, which are stated below:
- Exterior designs
- Comfort and convenience
- Interior
- Car Infotainment
- Instrument panel
- Safety and security
- 35 Smart connected features with Tata motors Zconnect mobile App.
The campaign film inspires people to change the way they treat nature and drive the Nexon EV, which helps in reducing emissions and reducing noise pollution. The campaign film begins with the quote of Gandhi stating that “Be the change you wish to see in the world”.
The film shows the message that nature has given us everything, so instead of destroying it, we should change our ways on how we treat nature. The campaign promotes the message by quoting Gandhi’s ideology and stating that to be the change you want to see in the world, by which its target is to change the way people treat nature.
The film shows the attribute of the Nexon Ev, working to save nature. Through this campaign, the company predicts to continue to drive change on EV adoption while highlighting the need for an electric future.
The president of FCB Ulka, Kulvinder Ahluwalia stated that the customers are looking to capture brands that are original to his motive, and that it’s a greater way to talk about the problems that people recently feel on climate change where they would prefer choosing a vehicle that protects the beauty of nature.
Nexon electric vehicle is a stylish, safe and powerful SUV, which has zero emission from its tailpipe and consequently allowing the customers to do their part in protecting the nature and to give a choice to act on their beliefs.
