To sensitize Indian adults in all age groups on the essential role of protein in improving their physical health, Protinex, one of the leading adult nutrition supplements in the country, launches ‘The Protinex Protein Abhiyaan.’ It is an awareness initiative to educate consumers about the importance of sufficient protein consumption for better nutrition and health.
Research conducted in the last few years has shown most protein deficiencies in India. However, an equally high proportion of consumers are unaware of it which leads to a proliferation of various issues such as lack of muscle strength, tiredness, and early indications of aging. According to a survey, 70% of Indians do not consume sufficient protein in their diet, and 93% are unaware of their daily protein requirement. Looking at this alarming scenario, Protinex launches a 360-degree consumer engagement initiative to improve awareness of protein-relevant diets.
The Protinex Protein Abhiyaan reaffirms the brand’s commitment to raising awareness around the issue of poor intake of protein in our daily diet and the role of protein in keeping good health. The initiative also aims to educate consumers about the right quantity and quality of protein as this is essential for being able to choose the right sources of protein to meet daily requirements.
As a part of this campaign, a series of initiatives have taken place which including a film to build awareness about low protein intake can affect their health and focusing on building conversations around how Indian adults in their heated life have ignored their health. In addition to this campaign, Protinex has also developed a Nutri Calculator available for the public to use it. It is an easy solution to check the diet, and improve the intake of protein and the necessary micronutrients that will help them to check their daily diet and have all the nutrients to be improved to add to their strength and immunity.
For more than 60 years in the market as a leading nutrition supplement, Protinex has spearheaded the cause of adult Nutrition in India by supplying nutritious products and services that are trusted by many consumers and healthcare professionals. Protinex has inspired consumers to lead healthier life and evoked its consumers to be more assertive and thoughtful about their health.
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