ProWine Mumbai 2024 – A platform For Industry Excellence

Mumbai, October 2024: ProWine Mumbai, India’s largest business event has been the hub for the wine, spirits and hospitality industry over the past few years. This global platform opens doors for International and Indian wine and spirit brands looking to showcase brands and products, not only through exhibit displays but also through the masterclasses, live tastings and aligned show features that take place alongside the show.

Organized by Messe Düsseldorf India and All Things Nice, the show is scheduled for the 8th & 9th of November at the world-class Jio World Convention Centre in Mumbai (Pavilion 3, Show Time: 11am-7pm). Mumbai is home to some of the most prominent importers and producers of wines and spirits and also boasts of a progressive hospitality industry and advanced consumer base.

The audience at ProWine Mumbai includes importers, distributors, retailers, food & beverage managers from renowned hotels, mixologists, bar & restaurant owners, members of wine and spirits clubs across the country and consumers. The trade buyers are responsible for buying large investment inventory and also for determining which brands are carried in bars, restaurants and retail shops. The consumers are the actual end users of the brands and are integral for brands at the show.

Exhibition & Tastings

ProWine Mumbai brings together the country’s community of AlcoBev brands, importers, distributors, wholesalers and retailers, along with international brands looking to enter the Indian market and connects them with noteworthy large-scale buyers including hotels, restaurants, bar owners and wine & spirit enthusiasts.

This year the show introduces ‘ProSpirits’, a highlight that delves into the flourishing dynamics and innovative strength of the spirits industry. Attendees can explore the latest products and trends and be inspired by tastings presented by industry experts.

Here’s what to expect at ProWine Mumbai 2024: 

• Japanese Pavilion: Featuring Sake and Spirits, along with masterclasses, the ProWine & ProSpirits Challenge, the ProWine Bartenders Competition, three panel discussions, and various masterclasses and exhibitions.

• UK Pavilion: Highlighting new spirits from the UK.

• Bord BiA Pavilion: Showcasing Irish Spirits.

• Australian Pavilion: Presenting Australian wineries from across the country.

• Wines of Portugal Pavilion: Featuring exquisite wines from Portugal.

• Italian Pavilion: A significant representation of Italian wineries.

• Over 14 Champagne houses from Grower will be featured.

• The Distilled Spirits Council of America will introduce exclusive American spirits previously unseen in India.

• Business France will present a selection of French wines and spirits.

• India Pavilion showcasing the finest Indian wines on offer

• Spain Pavilion showcasing select brands from several wineries

Visitors can expect to taste over a thousand brands across 190 exhibitors,  8+ country pavilions and 25 countries representing this time besides the 12 masterclasses.

Exhibitor List on Website a week before the show.

Masterclasses

ProWine Mumbai will also host 12 sessions over 2 days of complimentary Masterclasses, bringing together the best of knowledge and a range of wine and spirit tastings. We can expect stellar tastings from Japan, Australia, Ireland, Spain and UK, to name drop a few. The complete schedule will be out on the event website shortly. Entry is free and on a first come first serve basis.

Full Schedule on Website a week before the show

The ProWine & ProSpirits Challenge

The ProWine & ProSpirits Challenge opened doors to Indian and international wine and spirits brands available in India to ascertain the quality of their products vis-à-vis the preferences of the local palate. The Judging took place through a systematic blind tasting by not only industry professionals, but also by significant wines & spirits consumers, connoisseurs and enthusiasts, giving them a platform to express their opinion on their favorite wines & spirits. The aim of this challenge was to judge the wines & spirits based on their quality alone, revealing an independent list of the finest wines & spirits available in India, as chosen by the very people who drink them.

See Jury on https://www.prowine.in/prowine-spirits-challenge

The winners will be unveiled at ProWine Mumbai and visitors can get a chance to taste at the exhibition booths the winning wines.

The ProWine Bartenders’ Competition

ProWine Mumbai presents an exceptional platform for talented bartenders in the country to showcase their skills at the ‘ProWine Bartenders’ Competition’.

In partnership with Fay Barretto, Mixologist & Founder – Mr. Bartender & The Crew, Round 1’s heady challenge ‘Flip the Classic to a terrain of choice’ has taken place and select finalists will compete for the prestigious title ‘ProWine Bartender of the Year’, and win an all-expense paid Guest Shift at an international bar, a cash prize and recognition in the trade and media.

Judges for the ProWine Bartenders Competition include the powerhouses of the bar world:

Fay Barretto, Mixologist & Founder

Minakshi Singh, CEO & Co-Founder, Sidecar

Pankil Shah, Director, Neighbourhood Hospitality

Pawan Shahri, CEO, Sidecar, Cocktails & Dreams Speakeasy, Cafe Lungta, Bhumi Farms, Drinks India Company, The Brook

The Panel Discussions

ProWine Mumbai 2024 will also showcase invigorating panel discussions on 8th Nov on the show floor, touching on astute topics that are pertinent to the industry. The panellists include producers of craft spirits, global brand ambassadors and heads of multinational brands.

1) For Sommeliers, By Sommeliers: Taking India’s Wine Journey to New Heights | 1200-1300 Hrs

3) The Realities & Opportunities of ImportingWine & Spirits in India | 1630-1730 Hrs.

*Full List of Panelists will be updated on the website a week before the show.

The ProWine Mumbai Night:

The ProWine Mumbai Night is a major networking event bringing together luminaries of the wine and spirits industry, leaders of hospitality, eminent media persons, and key exhibitors from across the world under one roof, making this the most prominent wine and spirit event of the year. At the ProWine Mumbai Night, winners of the ProWine & ProSpirits Challenge will be showcased at an exclusive ‘Winning Wines & Spirits Bar’ – an opportunity for all present to taste and learn where the Indian market preferences lie. A succinct ceremony “ProWine Mumbai: Honouring Excellance” will also felicitate noteworthy contributors to the wine and spirits industry as selected by ProWine Mumbai’s Advisory Board that will include wine and spirit professionals, global brand ambassadors and heads of retail and trade.

For the wine and spirits industry, ProWine Mumbai 2024 now transcends an extraordinary trade fair – a platform for not just wine but also spirit brands to grasp global market trends and explore new business avenues. With appreciation from the industry stakeholders and partners paired with the sector’s growth forecast promises that ProWine Mumbai will once again be well-received and well-attended.

Visitor registrations are now open, please see terms for visiting ProWine and other information on www.prowine.in

Full Event Schedule on https://www.prowine.in/Event-Schedule-2024