16th November 2023: Public App, India’s #1 app for local updates, recently concluded its vibrant Diwali campaign, spreading joy and creativity among users across the nation. The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalized cards adorned with either their names or the receiver’s name, adding a special touch to the festive greetings.
In this interactive initiative, Public App incorporated a multilingual approach, making the campaign accessible and inclusive to users from diverse linguistic backgrounds across India. The aim for the Diwali campaign was engaging users in a celebration of creativity, cultural and lingual diversity. Participants were invited to showcase their artistic choices by choosing from different rangolis designs and colour combinations directly within the app. The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalized cards in their own languages adorned with either their names or the receiver’s name, adding a special touch to the festive greetings.
Link to the Campaign: https://youtube.com/shorts/_H3-AzQhDRk?feature=share
Talking about the campaign, Anya Luthra, Vice President Marketing, said, “Personalization was at the heart of our Diwali campaign. Allowing users to not only design their rangolis but also send personalized cards with a name of choice added a special touch to the festivities. It was heartening to see our users embrace these features and create unique, memorable moments with their loved ones. Furthermore, the inclusion of multiple Indian languages in the campaign aimed to make the celebration even more accessible, ensuring that users across the nation could participate in a language that resonates with them, truly reflecting the cultural diversity of our incredible country.”
Public App continues to be a front-runner in connecting communities and celebrating cultural diversity through innovative campaigns and features. The Diwali campaign stands as a testament to the platform’s dedication to creating memorable and meaningful experiences for its users.
