October 27, 2023: Public App, India’s #1 app for local updates, is embarking on an exhilarating virtual trivia adventure across India’s iconic cricket stadiums, the esteemed hosts of the ICC World Cup’23 matches, through its latest and innovative CWC’23 Location Scan campaign. In this unique initiative, Public App’s active user base of over 70 million will have access to special CWC’23 Location Scan information cards on the app. These cards will offer a treasure trove of information concerning the historical team and individual records, as well as unforgettable moments that have unfolded at the stadium where the day’s match is set to take place. Users will also be treated to intriguing trivia about the stadium itself, and these cards will be available in both English and Hindi, as well as the regional language of the state in which the match venue is situated. To amplify the campaign’s appeal, Public App will conduct a range of interactive polls for app users and enable them to share the cards across various social media and messaging platforms. The CWC’23 Location Scan campaign will remain accessible on Public App throughout the duration of the ICC World Cup’23 and will be actively promoted across multiple digital channels.
The CWC’23 Location Scan cards will provide users with glimpses of the milestones etched in cricketing history at the various stadiums. These cards will showcase noteworthy individual and team accomplishments, such as the best ODI performances, matches won, highest run totals, maximum individual scores, most sixes hit, best batting partnerships, remarkable bowling feats, and more. There will also be flashback cards for matches where the same teams have faced each other in a previous World Cup match at the same stadium. The cards will also feature captivating trivia about the stadium itself, including details about its capacity, unique architecture, and distinguishing characteristics, such as being the highest-altitude stadium in India, hosting its inaugural World Cup match, or being the venue for the first-ever World Cup match on Indian soil. These statistics will not only enrich the fans’ knowledge base but also heighten their anticipation for the upcoming games, allowing them to compare the current player and team performances with historic benchmarks. Furthermore, the cards will provide pertinent information about the match of the day, including the date, time, team compositions, and duration.
Video link : https://www.instagram.com/p/Cx03rdKpxL6/
Talking about the campaign, Anya Luthra, Vice President Marketing, said, “When it comes to cricket, there’s no place more enthusiastic and passionate than India. The fans are perpetually inquisitive, driven by an ardent desire to gain insights into the game. Given that Public App specializes in location-based updates, we found it particularly compelling to shine a spotlight on the stadiums hosting the ICC World Cup matches. Hence, we came up with the CWC’23 Location Scan campaign and are certain that our users will thoroughly enjoy learning about interesting facts related to the match venues.”
Public App, serves as a hyper-local social network, offering its services in all major Indian languages. It allows users to connect and stay updated on what’s happening around them. Public App provides a range of innovative adtech formats and hyper-localized regional content capabilities, allowing advertisers to geo-target users across India.
