New York, NY / Bangalore, India – April 25, 2023 – Members of Public Relations Boutiques International™ (PRBI) will gather in Milan for their Annual General Meeting May 3 to 6, 2023. The owners of member agencies from North America, Europe, Asia Pacific, South America and Australia will meet for strategic planning discussions, networking, best practice sharing and guest speakers who will address issues impacting the communications industry. Tarunjeet Rattan, Managing Partner – Nucleus PR, India will represent the country at the prestigious meet.
“PRBI’s annual general meeting is a forum where experienced public relations agency principals engage in an energizing exchange of ideas and create stronger relationships among peers.” said Juris Petersons, PRBI president and founder of JazzComm located in Riga, Latvia.
Among the topics the organization will take on is the presence of disinformation among businesses globally today. Speaking in this subject is Janis Rungulis, an expert in developing awareness-raising campaigns to strengthen societal resilience and respond better to disinformation attacks in the EU and Eastern Neighborhood countries.
“The PRBI annual meets are a treasure trove on knowledge that enable independent boutique agencies get an edge and stay ahead of the curve. I am looking forward to all the sessions. I will also be moderating the discussion on disinformation campaigns and gain an insight on how PR teams from different countries handle it on a local and global level.”, Tarunjeet Rattan, Managing Partner, Nucleus PR also commented.
Taru Nikulainen, of the Finish agency Brunnen Communications, will deliver an update of the PRBI ™ Barometer, an annual survey of agency owners across the globe to help determine what decision-makers are expecting from their agency partners thereby helping PRBI members gain a better understanding of trending PR Service needs that clients are planning to invest in.
PRBI Member speakers will also include: Serap Durak, Pozitif PR (Istanbul, Turkey) to discuss challenges and trends for PR in Turkey; Ester Riisapp, PR Partner (Tallinn, Estonia) to present risk assessment cards for clients; and David Ball, Ball Consulting Group (Boston, MA, USA) to discuss crisis communication in the modern world.
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