New Delhi 3rd November, 2021: India’s favourite hard-boiled candy, Pulse by DS Group has collaborated with Zoo Media’s full funnel performance agency FoxyMoron by launching an exciting annual property, “Candy Day, The Pulse Way” with an innovative digital activation called #PulseTongueTwisterChallenge.
As a part of the festive season and Candy Day celebrations, the #PulseTongueTwisterChallenge is open to the Pulse lovers to participate from 1st to 4th November, 2021. The campaign was jointly conceptualised by FoxyMoron and Wunderman Thompson and was launched by prominent social media personalities such as Sanket Bhosle, Sugandha Bhosle and Varun Sharma attempting the challenge.
Varun Sharma attempting the #PulseTongueTwisterChallenge
https://www.instagram.com/p/CVxlHYbqFlj
Apoorva Aroroa attempting the #PulseTongueTwisterChallenge
To win the #PulseTongueTwisterChallenge, participants need to attempt a preset tongue twister, showcasing their speed and fluency. The quickest and most fluent attempt, wins from an exciting array of prizes comprising prizes like Laptop, Iphone XR and Bluetooth portable speaker etc.
Arvind Kumar, GM Marketing, DS Confectionery Products Ltd.said, “This season, we wanted to bring in an added element of cheer and fun to the festive celebration with our Pulse Tongue Twister Challenge. The initiative is an opportunity to engage with our vibrant online community and celebrate the spirit of festivity with dual enthusiasm.”
Commenting on the campaign, Prachi Bali, National Head Client Partnerships & Business Head (North), FoxyMoron said, “Team Pulse saw the opportunity in leveraging Candy Day during the festive season of Diwali. There is an awareness now that any Pulse campaign will have a ‘fun twist’ in it and the teams have worked well together to level up the challenge for this festive season. This campaign does the most important thing that any festive campaign should do – which is bring people together over shared laughs and it’s wonderful to see the teams achieve that while keeping audiences engaged.”
The #PulseTongueTwisterChallenge is live across all major social media platforms, Facebook, Instagram and Twitter.
