The campaign has been conceptualized by FoxyMoron (Zoo Media)
Mumbai, 2nd May 2022: This Loyalty Day, Pass Pass Pulse in collaboration with FoxyMoron (part of the Zoo Media network) dedicated social media posts to say thank you to their most dedicated fans (known as Pulse Deewana’s) for their loyalty and love shown over the years.
The Pulse digital community across social media platforms has grown from strength to strength over the last few years. Fans engage with the brand’s posts daily with witty responses expressing their love, re-sharing posts and even going as far as creating unique artwork. With this observation, Pulse used data insights to identify a few loyal fans and dedicated personalized thank you posts to them in the brand’s quintessential style.
Speaking on the campaign, Prachi Bali, National Head Client Partnerships and Business Head, FoxyMoron said, “At FoxyMoron we drive campaigns from the lens of data, tech, and creativity and this campaign showcases the ability of ORM to create personalised brand experiences, drive consumer delight and grow the brand’s community.”
Mr. Arvind Kumar, General Manager – Marketing, Dharampal Satyapal Foods Ltd. says, “We are proud to have built a brand that people love. This campaign gives us the opportunity to express our gratitude to our consumers for their support in this journey of success. I believe engagements like this not only help us show the community that we care and appreciate their steady support, it also helps us create a stronger bond and affinity with them”
This campaign is currently live on Pulse’s Instagram handle.
