Puravankara Limited launches its latest brand campaign #GharBantaHaiApnoSe

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Puravankara Limited, India’s leading listed real estate developer has launched its brand campaign #GharBantaHaiApnoSe for Diwali. The film highlights the essence of diversity and how we are all connected despite our differences. Bangalore is one melting pot which is at the forefront of building bridges between cultures, races, nationalities, languages, social and economic strata of society. Its famous title, Silicon City of India, doesn’t do complete justice to it. Especially when considering its role in integrating so many varied sets of people.

The family in the narrative is of a multi-ethnic background. Mother is a Bengali, father a Kannadiga rooting for RCB, the daughter is a Dhoni fan supporting CSK in IPL, and the toddler, well, is thankfully, still not in a position to understand its own identity. The maid-servant Joy, a Tamil Christian, literally brings joy to the family by helping them celebrate the festival. The lady of the house is dusky, while the maid-servant is fair. The man of the house mixes formula milk and cleans up while the lady is busy with her new born and simultaneously managing work from home.

Through this ad, the company represents these realities while challenging the existing stereotypes of cultures, color, religion and language. The underlying message that the film brings out is that a house can be made by anyone but it is love and togetherness that make it a home.  ‘Celebrations seek joy and not reasons’. Therefore, we should celebrate all the festivities together and as one. The ad is multilingual and has been shot at a Puravankara’s World Home Collection Property ‘Purva Atmosphere’.

The Puravankara Group has been at the forefront of building such communities under its brands Puravankara Limited that caters to luxury homes while Provident Housing Limited provides affordable homes to the populace without any consideration for their socio-cultural backgrounds.

Additional Information:

Cast: Balaji Manohar, Eshika Dey, Sushma Nair, Sanghavi, Baby Dhruva and Basavraj

Agency: Unusual Suspects

Production House: Kanasu Talkies

Crew:

Writer and Director: Arvind Kamath

DOP: Karm Chawla

Edit, VFX & DI: Pratheek Shetty

Music: Udith Haritas

Sound Design: Nithin Lukose

Location Sound: Jobin Jayan | Sobin George Ponnachan

Mixing Engineer: Krishnanunni NR

Line Producer: Tejes

Executive Producer: Srihari MS

Associate Director: Suhas SR

Assistant Directors: Bharath Raj | Ullas

Gaffer and AC: Punith Gowda

Art: Mithun Bopanna | Chethan Balakrishna

Makeup and Hair: Misha Shivakumar

Costume and Styling: Nine O Nine

Line Production, Casting, Talent Coordination: Sanguine Holm Entertainment

Post Production: Darkbird Films

Sound Editing: Alif Talkies

Music Production: Ferrotone Records

Mixing and Mastering: QLAB

BTS: Dadan Mediaworks

Camera Unit: 24 Karat Entertainment

Light Unit: MCS

Panther Dolly: Cine Light

Catering: Bhinna Foods

Transport: Mahesh and Gaja