PVR Cinemas, India’s largest and leading film exhibitor has joined hands with Isha Outreach in India as its National Partner for the world’s biggest ecological movement to save lots of Soil. The 3-year association entails providing its cinema screens and spaces for promoting the Save Soil Movement initiated by Sadhguru and enlists the support of its customers through monetary contribution for Cauvery Calling – the world’s largest farmer-driven ecological movement while booking a ticket on the PVR Website and Mobile App. additionally, Isha volunteers would engage with PVR’s customers making them awake to the cause on UN-designated days like World Environment Day on June 5 and World Day to Combat Desertification and Drought on June 17.
Save Soil may be a global movement launched by Sadhguru to avoid wasting the soil from extinction and produce the mandatory policies to handle the catastrophic issue faced by humanity. During this inclusive undertaking of the Save Soil Movement, governments, UN agencies, global leaders, organizations, eminent members of the environmental and scientific community, and company and individual citizens are uniting behind a typical purpose to handle the alarming crisis of Soil Extinction. The Save Soil Movement will work towards turning the world’s attention to our dying soil, inspiring 3.5 billion people to support policy redirections to safeguard, nurture and sustain soil and driving national policy changes altogether the nations toward raising and maintaining the organic content of the soil to a minimum of 3-6%.
As a socially responsible organization, PVR is aligned with the Climate Action SDG goal of the UN and has committed to lowering its emission and reducing its carbon footprint. It’s adopted a good array of technology and changes in operational practices to scale back emissions and conserve energy for a sustainable future.
Announcing the association with Isha Outreach for his or her Save Soil and Cauvery Calling Movement, Mr. Gautam Dutta, CEO, of PVR Limited said, “We pledge to acknowledge the soil crisis and are committed to raising awareness about soil degradation through our media and our loyal patrons. By enhancing the Save Soil and Cauvery calling message in our cinemas and digital platforms, we are demonstrating our support for the Save Soil and Cauvery calling movement. WE urge our customers to hitch our efforts in contributing to the environment and climate action program of Isha Outreach. Though our humble approach, we’d leave behind a planet for the long run generation for manufacturing nutritious food and sustaining all life.
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