PVR INOX Ltd., India’s largest multiplex chain, has launched the second edition of its monthly cinema subscription service, Passport, redesigned based on valuable consumer feedback. This iteration of Passport, which is now available across the country, including the South Indian states, is even more user-friendly and is loaded with exciting new features and fewer conditions. Commencing from 18th March, subscribers will have access to watching movies at an affordable price. From Mondays to Thursdays, subscribers can watch up to 4 movies per month for just Rs. 349/-. Subscribers also have the option to purchase and redeem tickets for someone else through Passport. If subscribers wish to watch movies on recliners, or in premium & experiential formats, like IMAX, P[XL], ICE, ScreenX, MX4D or 4DX, they can pay an additional fee of Rs. 150 over and above the Passport coupon and have an enjoyable experience. However, this feature would not be available in South Indian markets.
Movie lovers can acquire their PVR INOX Passport 2.0 on the PVR & INOX app or website and through PayTM. Subscribers will also have an option of buying a 3-month subscription by paying a total of Rs 1047 upfront, which will offer them food vouchers worth Rs 350. With just 50,000 PVR INOX Passports up for grabs this time, movie buffs better hurry to secure theirs for the ultimate cinematic journey, as bookings will remain open only for 3 weeks.
Expressing his excitement about the launch of PVR INOX Passport 2.0, Gautam Dutta, Co-CEO of PVR INOX Ltd., said, “While our first edition of the PVR INOX Passport was met with much love and appreciation from moviegoers, there was a lot of meaningful feedback from users on how we could make it better, and add to Passport’s capability to revolutionize cinema going in the country. We can now proudly claim to have curated a refreshed version, which is absolutely consumer friendly, overcomes the challenge of price-friction, and would allow us to truly transform the cinema going habits in our country. While allowing audiences to explore more content from more genres, a proposition like this also holds potential to bring in more audiences for movies, big or small.
Gautam also adds, “This time, PVR INOX Passport will be available in the southern states as well, making it truly pan-India. We have already received a lot of love and an overwhelming response, with impressive pre-registrations for PVR INOX Passport. We look forward to seeing you all more frequently at the movies.”
With a stellar line-up, subscribers for Passport will have an access to a wide array of content choices in the coming months at truly affordable prices. The highly anticipated titles include films such as Bade Miyan Chote Miyan, Pushpa 2, Singham Again, Maidaan, Jigra, Welcome to the Jungle, and Stree 2, among others. The Hollywood movie lineup comprises much-awaited titles like Godzilla x Kong: The New Empire, The Fall Guy, Furiosa: A Mad Max Saga, Deadpool & Wolverine, Kingdom of the Planet of the Apes, and A Quiet Place: Day One.
