PVR cinemas are one of the biggest cinema exhibition companies together with advertising in India. PVR announces its latest innovation in the on-screen advertisement for the first time since the pandemic got over. Maruti Suzuki holds the prospect to become the first advertiser to advertise their latest Maruti Suzuki Brezza 2022 model on the screen of PVR cinemas. The experiential product view is being showcased for the week within the PVR cinemas of cities Gurugram, Mumbai, Delhi, and Bangalore.
PVR cinemas with this innovation are upgrading a proposal of 3D advertisement by collaboration with XPERIA Group, an OOH media company powered by hybrid technological integration. The 3D projection mapping on the side walls of cinemas will bring a rare effect on the merchandise view compared to 2d projection of products in cinema.
Gautam Dutta, CEO of PVR touched upon the announcement after showcasing the Maruti Suzuki Brezzas advertisement that they’re thrilled for promoting the car of the best car maker in the world within the cinemas. They also claim that innovation is at the core of PVR and that they are optimistic about offering their advertisers and customers something beyond their expectations, and that they are happy to expand in-cinema advertising which can attract advertisers to take a position during this innovation and it’ll bring revolution in cinema advertisement, they’re sure that this method will increase brand value and also make the impression of name within the mind of viewers.
After the covid-19 pandemic, PVR does not affect the customer shortage because of the increase in the craze of back-to-back PAN India movies everywhere in India and even Hollywood hits.
Cinema advertising has proven to be a good medium of advertisement because it attracts undivided attention from the audience. However, with the impact of lockdown, the share of in-cinema advertising has declined to the traditional style of media. Introducing the industry
first experiential advertising in cinemas, PVR reinforces the fact that it is an uber-effective medium for active advertising and brand engagement. With experiential advertising, PVR is about to supply a one-of- it is kind of exposure to in-cinema advertisers and pushes the boundaries of on-screen cinema advertising for an immersive experience of the brand.
On and off-screen media at cinema offers advertisers a singular opportunity that no other media can match, with cinemagoers spending a mean of a quarter-hour in and around the theater. Cinema design and navigation ensure that audiences enjoy a good experience at every touch point across their cinema journey ranging from the box office to the exit.
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