PVR Maison is the newly launched luxury boutique property in Mumbai by Luxury Collection, a luxury arm of PVR cinemas at Jio World Drive, Bandra Kurla Complex, Mumbai, a prominent commercial hub in India.
It’s a large theatre mansion spread across six screens. It offers a seating capacity of 882 audiences. It is furnished with the most modern 4K RGB Laser Projection System and advanced high-resolution screens to have a pre-eminent movie experience.
The main sections in the Luxury theatre include the living room, library hall, and loft. It can cost consumers up to Rs.1400 for a seat to experience the living room. The loft designed with pool tables, private elevators, and other amenities makes consumers experience a red-carpet impression.
The premium formats of two LUXE screens and one viewing private screen strengthen the brand portfolio of PVR Maison. It also provides three auditoriums with exclusive color themes.
The new launch inspired by the famous French Grand Maison consists of grand living rooms, libraries with curiosities and art, entrance foyers, sophisticated open kitchens with premium food concepts, etc.
Renaud Palliere, CEO of luxury Collections, PVR Cinemas, stated that luxury is not about money. It is the freedom to have things the way one wants them. It is the core of the new launch.
People are yearning to step out of their houses and emphasize experimental out–of–home entertainment. The waves of COVID-19 hugely hit the theatre companies. Many obstacles have to be taken care of before opening up the theatre halls.
People for two long years watched movies in the coziness of their homes. Most films are available to movie lovers through Netflix, Disney+ Hotstar, Amazon Prime Video, etc.
The television sets from LCD to LED to OLED have improved vastly. Now everything is available at the comfort of their home such as high-quality audio systems and also 4K resolution 65-inches with Dolby Atmos sound.
The only reason what makes people come out of the coziness of their homes to theatre halls is the unique experience that is provided by these luxury theatre halls. This unique experience will prepare consumers to dedicate time.
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