PVR will partner with many other eCommerce players and make it available to all users from the comfort of their homes. Film exhibition PVR company has conquered the e-commerce segment with its food and beverage range and made its first product, the PVR PopMagic Popcorn for Microwave Oven, available on Amazon.
To enhance its F&B offering outside of theaters, PVR will partner with many other e-commerce players and make it available to all users from the comfort of their homes. The company has teamed up exclusively with celebrity chef Sarah to serve it to their audience. An assortment of microwave popcorn with the theme The world of flavors.
PopMagic PVR is now available on Amazon in 3 value-added plans for INR 269 In each of the four flavors.PVR presents its first FMCG product to hit theaters and marks the advancement in the e-commerce segment. Value-added packages will soon be available on other e-commerce platforms. In line with the company’s business objectives, PVR will be adding F&Bs outside theaters in the coming months. Products are suitable for Indian society, such as first-class ice cream, roasted coffee, and healthy bars for one serving, etc. Consumer response to PopMagic has been very positive and the brand is focused on innovation and expanding its food and beverage product portfolio to achieve consumers outside their theaters by making them available on e-commerce platforms.
The company also plans to introduce new flavors, taking into account regional preferences, to appeal to a large audience. Commenting on the case, Gautam Dutta, CEO of PVR Ltd, said “in our F&B space, popcorn is the fastest-selling and high-demand staple food. In a customer survey, they expressed concern about bringing home their favorite popcorn because the composition and packaging of the product did not allow the product to be exported. During a three-month trial period, we sold more than 3 units of PopMagic PVR paint from our cinemas and food delivery platforms serving customers in the cities where our cinemas are located. The product is available to a large audience across the country that extends beyond the legacy of PVR popcorn. That is why we work closely with other e-commerce players to maximize our reach. We are debuting in e-commerce with four flavors of PopMagic PVR curated by the famous cook Sarah Todd. ”
He added, “To further expand the space for e-commerce, PVR will introduce more ready-to-eat and DIY products. Categories in the coming months are specially prepared for the different tastes and preferences of the Indian audience. We have a strong understanding of the choices of F&B users and e-commerce routes will certainly help expand the scope of F&B to the large community.
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