Aug 12, 2012: PVR, a Delhi-based Event and Entertainment company plans for doubling up the screen count in the next two years. Currently they have 179 screen in around 24 cities across India. The company is targeting tier 2 and tier 3 cities in India for its second phase of expansion. Cities like Mysore, Jalandar, Ludhiana, Ujjain, Bilaspur, and Panipat are in their radar to open up the new screens.
PVR targets to leverage the increasing population of viewers in these tier 2/3 cities who have high purchasing power and demand for better viewing experience.
