Collaborates with Anisha Dixit, Niharicka Singh, Emiway Bantai, Harsh Beniwal, Ashish Chanchlani, and Jahnavi Dasetty for its latest campaign Pyaar Ki Koi Keemat Nahi Hoti
February 14, 2022: Meesho, India’s fastest growing internet commerce platform, launched its latest campaign, ‘Pyaar Ki Koi Keemat Nahi Hoti’ that discusses the quandary of wanting to present your loved ones with a thoughtful gift without being held back by budgetary constraints. In line with the company’s value proposition, this campaign underlines the appeal of quality products available at the lowest prices.
While the significance of Valentine’s Day lies mainly with the expression of appreciation and love, more often than not, people are met with undue pressure to buy expensive gifts. Echoing their concerns, the ‘Pyaar Ki Koi Keemat Nahi Hoti’ campaign reassures them that a gesture of love can still hold value without burning a hole in your pocket.
The campaign features an exciting collaboration between Meesho and a diverse group of artists; consisting of stand-up comedians, content creators and musicians. To reiterate Meesho’s core positioning of lowest prices, these artists will share their unique take on the statement ‘Pyaar Ki Koi Keemat Nahi Hoti’ in their own witty and insightful ways. This includes top artists such as Anisha Dixit, Niharicka Singh, Emiway Bantai, Harsh Beniwal, Ashish Chanchlani, and Jahnavi Dasetty.
According to Lucky Saini, VP & Head of Brand at Meesho, “Valentine’s Day, along with it’s excitement, brings the pressure of high expenditure that is involved in gifting. Through our latest campaign ‘Pyaar Ki Koi Keemat Nahin Hoti’, we want to ensure that our customers can make their loved one feel special through our wide range of quality products available at the lowest prices. We have used humor as an avenue to ensure that our campaign is impactful and remains memorable for our audiences.“
Sowmya Iyer, Founder, DViO Digital, shared her thoughts, “Throughout the past year, we have witnessed that storytelling has changed how we visualize brands in this digital era. The consumer is personally invested and way more engaged in what they believe. Hence, this Valentine’s Day, we wanted to create a campaign with a social message and take it beyond just gifting and tie back the conversation to Meesho’s lowest price angle in the most organic way possible. We want to infuse the practice of giving meaningful gifts to loved ones rather than pretentious ones, and what better time to do this than on Valentine’s Day.”
The digital campaign is shot in a mix of English and Hindi, appealing to the eclectic mix of today’s youngsters.
