VIP Bags, the renowned baggage brand known for developing bags synonymous with style, has continually captured the hearts of millions of Indians and remains the leading travel brand in the country. Following the success of its past efforts, the company has raised the style quotient once more with its ‘Pyaar wahi par soch nai’ campaign. VIP Bags hopes to highlight its all-new bridal collection of fashionable, cutting edge, swag-worthy variety of travel bags built for today’s young and discerning travelers with this campaign, which features Bollywood actress Vani Kapoor as its brand ambassador. With modern forward-thinking messaging, the commercial tries to emphasize the stereotype of Indian society.
The advertisement stresses the engaging character of VIP Bags with its brand new line, which is high on quality and style, as one of the primary triggers for investing in baggage. The brand has observed how women are bombarded with blessings that place undue pressures on them from the start of their new lives, such as – Keep your husband happy, give us the good news soon, wish you have a boy.
VIP Bags wants to bring about a much-needed transformation in people’s perspectives by removing the unneeded burden from the young bride’s life and allowing her to effortlessly settle into her new home. While promoting the Fresh wedding collection for the 2022 season, the film also addresses a long-standing societal issue in Indian society, encouraging viewers to sit up and ponder. It tells a true and relevant tale to the public and reinforces the idea that change is the only way forward. The campaign’s main messages are to travel and explore the globe, as well as to do what you like.
Mr. Praful Gupta, Vice-President, Marketing, VIP Industries Limited, said that with the wedding season around the corner while touching upon the ceremonial aspects of the occasion, they at VIP Bags wanted to stand for something genuine and more significant with this campaign. The message in the TVC resonates with the inner voice of every lady in the present-day empowered world. As a brand with a great legacy, VIP has always been the first choice for travel bags over the years, and this messaging also showcases their progressive and forward-thinking.
He added, that they roped in Vaani Kapoor for this campaign keeping in mind her ambitious & free-thinking youth appeal. She undoubtedly resonates with the audiences with her innate charisma and traditional, yet modern approach. They’re confident this campaign will touch the hearts of millions.
The ‘Pyaar wahi par soch nai’ campaign is positioned with the start of the wedding season when people are preparing for their honeymoons and other vacations and moving forward into their new life. The TVC captures the emotions of a new bride while she is all set to embark on a new journey and tellswomen not to succumb to undue pressures after getting married. The TVC showcases Vani Kapoor as a new bride as she epitomizes the outlook of a young Indian woman towards marriage and highlights the unjustifiable pressures that new brides have to submit to.
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