India wide release, 17th December 2024: Quaffine, India’s first cold brew coffee liqueur, launches in Mumbai following its success in Goa. With presence across more than 600 points of sale, including a mix of over 500 retail stores and over 100 restaurants and bars in Goa, the brand’s expansion to Mumbai marks a strategic move aimed at redefining the city’s drinking culture while ambitiously positioning itself as the go-to coffee liqueur across the country.
The brand’s entry into Mumbai comes amidst a growing consumer demand for coffee-inspired beverages and premium drinking experiences. As India’s first cold brew coffee liqueur, Quaffine stands out by combining meticulous Indian craftsmanship with global standards. It is crafted with 100% Arabica beans sourced from Chikmagalur’s coffee estates in Karnataka, and specifically roasted to a perfect medium-dark. Through an 18-step process encompassing precise sourcing, roasting, brewing, and maturation, Quaffine ensures unmatched consistency and quality, delivering a unique blend of flavours free from additives or artificial ingredients. Each step, from selecting the finest beans to hand-dressing each bottle, and boxing them – is a carefully honed craft and embodies the brand’s commitment to creating an exceptional coffee liqueur category.
Isaac Vivek Mani, Founder and CEO of Indie Brews and Spirits Pvt Ltd (Parent company of Quaffine), remarked, “We are very excited to bring Quaffine to Mumbai. A city that already loves its coffee and cocktails, we hope to be in every home bar that supports Indian craft brands. Our ambition is to be the number 1 brand in the coffee liqueur category and launching in Mumbai is a big step towards it. Our plan is to establish a footprint in over 200 of Mumbai’s most iconic bars—spanning luxury five-star venues to popular mid-tier bars and local joints and over 100 retail outlets—within the first few months of launch. Mumbai has always supported genuine and honest start-up brands, and we are hopeful the consumer and industry will support us as well.
Inspired by the coffee culture that transcends mere consumption, Quaffine offers an elevated lifestyle experience. Its rich flavour profile features notes of chocolatey coffee, roasted nuts, raisins, and butterscotch, making it a versatile addition to any bar, whether as standalone servings or to enhance cocktails and desserts, unlike traditional liqueurs.
Olson Pereira, Co-founder & Master Blender of Indie Brews and Spirits Pvt Ltd (Parent company of Quaffine), commented, “Coffee has always been more than just a beverage; it’s a culture. We wanted to tap into this sensibility by offering a premium liqueur that seamlessly incorporates itself into modern drinking habits. Liqueurs may be a minor player in the cocktail space, but they are crucial. That’s why we’ve committed to upgrading the category and bringing India’s craftsmanship to the forefront. We are clear about one thing – to create genuine and honest Indian products of the highest quality standards. No shortcuts, no compromises. Each time we create a liqueur, it’s from India to the world.”
Rajesh Gurnani, Chief Operating Officer (COO) of Indie Brews and Spirits Pvt Ltd (Parent company of Quaffine), added, “ The last decade has witnessed a surge in the demand for Indian craft spirits. Liqueur is a challenging category, but it’s one that truly matters to us. Since our launch in Goa, in 2022, we’ve had tremendous support from our consumers, distributors, retailers, bars especially the neighbourhood bars. As a result, we are the largest selling premium coffee liqueur in Goa. With our expansion strategy and the response we’ve already received, we are confident that Quaffine will deliver strong financial returns while setting new benchmarks in the premium liqueur segment.”
Following its Mumbai launch, Quaffine is gearing up to soon debut in Puducherry and is eyeing to expand into other major cities across India, like Pune, Gurugram, Delhi, Bangalore, among others. The brand’s ultimate vision is to become the leading premium coffee liqueur, showcasing the richness of Indian craftsmanship globally.
Quaffine will be available in Mumbai and Pune. Enjoy this exceptional blend of coffee and spirit in a 750ml bottle, priced at ₹2,850.
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Ways To Indulge in Quaffine:
At home: Quaffine on the rocks with a wedge of orange
Brunch or sundowner:
Budangiri Highball: A refreshing pick-me-up
Fill a tall glass with ice, add 60ml of Quaffine and top it with Ginger Ale. Squeeze and drop in a wedge of orange, add a sprig of mint.
This vibrant mix makes for a delightful brunch favourite.
Twist on classic:
Quaff-groni: A delicious bitter-sweet drink
In an old-fashioned glass filled with ice, combine 30ml Quaffine, 15ml Campari, and 30ml sweet vermouth. Stir to chill and harmonize the flavours. Finish with a wedge of orange.