Link: https://www.instagram.com/reel/DFcl5rTyM6d/?igsh=bWd2MWhpaXQybHBq
January 31, 2025: This New Year, Quaker is embracing a fresh perspective on resolutions with the empowering message: #NewYearStartsToday. Quaker invites everyone to recognize that a fresh start can begin at any moment, encouraging individuals to take meaningful steps toward positive change* without being defined by a specific date.
Quaker’s philosophy is rooted in the idea that change is about integrating small, intentional steps into everyday life. It’s not about waiting for the “right” moment, but about making choices that naturally fit into your routine, whenever you’re ready. Quaker encourages people to embrace the journey of change* at their own pace, offering an approach to daily moments that is simple, flexible, and aligned with diverse lifestyles.
At Quaker, we believe that meaningful change is a personal journey that transcends time; it’s about making impactful choices when you’re ready. Our campaign emphasizes that change doesn’t have to start on January 1st; it can begin whenever you feel prepared. We want to inspire individuals to embrace their unique paths and recognize that every small step towards change is significant.” – PepsiCo India Spokesperson
The campaign was kickstarted by the well-known personality Tejasswi Prakash, Aaliyah Kashyap, and Mahir Malhotra, and will be taken forward by advocates from a range of fields, including fitness, wellness, food, and more from the southern states of India.
Quaker is committed to being a supportive partner along the way. Whether you’re seeking a quick snack or a nutritious meal, Quaker gives you the option to make small, impactful choices that support your journey. With Quaker by your side, meaningful progress is always within reach, fueled by options that are easy to enjoy.
