~The green grocer set up kiosks across various metro stations in the city to garner awareness around the brand~
Mumbai, December 29 2021: India’s second largest quick commerce player with a total of 250 dark stores across 7 cities, Fraazo has been persistently growing their customer base and reach across the country by unlocking almost one dark store every 8 hours. To generate more awareness surrounding the brand’s one touch delivery model offering fresh vegetables and fruits from farm to fork, Fraazo set up multiple kiosks across the city between 18th to 24th December.
Targeting customers at key touch points, the green grocer’s installations were placed at all crucial metro stations with two mascots dressed as fruits to draw attention towards the brand and what it stands for. By sharing the importance of consuming farm fresh groceries, Fraazo not only wanted to encourage customers to indulge in healthy eating habits but also wanted to remind them that convenience and safety are two fundamental aspects that cannot be ignored. The objective of placing the kiosks at metro stations was to enable direct consumer connect and drive higher impact and visibility by grabbing the attention of customers in a public place.
Considering the festivities and end of year chaos, Fraazo wanted to highlight how customers can enjoy the celebrations of the season by choosing a platform that will not only assure freshness but also safer produce as their delivery model ensures there is no more than ‘one touch’ from the process of ordering to final delivery at the customer’s doorstep.
Fraazo also collaborated with multiple Instagram Influencers who helped magnify the message through their social media platforms. Discounts and goodies were distributed to reward consumers who showed up at the kiosk and engaged with the brand. The activity saw an average of 50,000 visitors across all metro stations, testifying its success.
Speaking about the campaign Atul Kumar, Co-Founder & CEO, Fraazo said, “Our aim is to reach out to customers on a large scale. We are synonyms with freshness and safe produce and we want to magnify that through our consumers. Through our one-touch delivery model focusing on hygiene and utmost quality assurance, we want to create a strong brand recall. Not just that, we particularly want consumers to practice eating healthy in their daily lives by making changes that are not only convenient and healthy for them but their families too.”
