For the first time since its establishment, R K Marble has launched a campaign conceptualized by Mullen Lintas Delhi to highlight how the brand has adorned every space with its unmatched quality and service. The company is a 33-year-old global leading brand in the exploration, production, and advancement of technologies for marbles.
R K Marble continues to cater to the needs of customers by offering them the greatest collection of the best marbles with an unmatched service experience. Mining natural stones since 1989, the brand has more than five hundred natural stone varieties and has created twenty-four stunning finishes on a single granite variety. R K Marble supplies its refinement and unrivaled quality of marbles to the most luxurious 5-star hotels in the country.
Talking about the campaign, Mr. Vikas Patni, Managing Director, R K Marble said, “Over the past thirty-three years, we have built a legacy of trust through our transparent practices. We hope this campaign nurtures that trust, supporting the end customers to experience complete peace of mind while building their dream homes.”
Mr. R K Gupta, Director of Sales and Marketing, R K Marble said, “Putting the customers first has been the R K Marble legacy. Solving a key pain point by delivering a trustworthy center of premium natural stones; with fair & fixed pricing – has been our pleasure. And we hope this campaign becomes a beacon of our values, shining a light on transparent practices.“
In its new campaign, R K Marble promotes its transparent business traditions and delegates its customers with a fair and fixed-price policy. Through the tagline “Khoobsurat Imaandaari,” Mullen Lintas aims to celebrate the philosophy of the brand.
Anushka Sharma, who has managed to sculpt her own space in Bollywood with her endearing personality and admirable acting, is the face of this campaign.
Garima Khandelwal, Chief Creative Officer of Mullen Lintas, says, “In a category that lacks transparency and is highly commoditized, R K Marble is one player that offers fair and fixed prices, across the wide variety of marbles, to its customers. We wanted to break away from the rest and take a definite positioning that is ownable in the long term. Keeping honesty and magnificence as the two values for the brand, the team built a narrative that springboards from a small incident that happened with Anushka Sharma in the early days of her acting career.”
Television, print, digital, outdoor, and social media assets of the brand are just a few of the venues where the integrated campaign is already active.
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