Radico Khaitan Ltd, India’s largest IMFL company, launches a Festive Edition pack for Morpheus Brandy, India’s best-selling premium brandy, in various parts of the country to commemorate the holidays.
The ‘Morpheus Brandy‘s Festive Edition with Goblet In Pack’ is a year-end gift for its customers that includes a premium quality goblet and a 750 ml bottle of Morpheus XO Brandy. Radico Khaitan Ltd. planned this launch ahead of the festive season, keeping in mind people’s festive spirits and the gifting trend at this time of year.
This time of year is filled with joy because it is the holiday season. As the tagline suggests, “It’s the season to fill your goblet with cheer,” and the brand hopes to instill the holiday spirit in the lives of its customers through festive packaging.
Commenting on the launch, Mr. Amar Sinha, Chief Operating Officer, of Radico Khaitan Ltd, said, “Morpheus embodies the spirit of celebration, and with the festive pack edition, we have attempted to enhance the experience of celebration by giving a goblet as a gift to our customers around the festive season. With this Festive Pack, we hope to give you another reason to celebrate as you get into the party mood. It is a gift from us to our loyal customer base, and I am confident that this combination will make an impression on them.”
“As a hallmark brand for us that has always strived to be unique with its positioning of ‘Dare to Dream,’ Morpheus’ luxurious character allows for a more heightened consumer experience,” he added. This drink is suitable for people of all ages and without regard to gender. In Southern India, the brand is extremely popular. Morpheus Festive Edition Pack is one of a slew of innovative initiatives designed to further solidify the brand’s popularity and market position.
Uttar Pradesh, Haryana, Rajasthan, Himachal Pradesh, Punjab, Chandigarh, Telangana, Pondicherry, Karnataka, Madhya Pradesh, Goa, Orissa, Meghalaya, and Sikkim are among the states that offer this pack.
Radico Khaitan began 2022 by releasing a limited-edition “Celebration Pack” for Morpheus, India’s best-selling premium brandy. In the first week of the year, the limited-edition celebration pack was available in Delhi, Uttar Pradesh, Telangana, Pondicherry, and Karnataka. A similar pack was also launched in Kerala during Onam (in September), and it was available in retail stores until Diwali 2022. The company is always coming up with new packaging ideas to get people in the holiday spirit.
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