“Radio Mirchi and RJ SYD Successfully Wrap Up ‘Dilli Kitne Paani Mein’ Campaign, Pioneering a Movement Against Water Scarcity in Delhi”

 Mirchi, India’s leading city-centric music and entertainment company, enthusiastically unveils its latest initiative, “Dilli Kitne Paani Mein” (DKPM), featuring RJ SYD. The programme has been launched in response to the severe water crisis in Bengaluru and escalating concerns about water scarcity across the nation. Recognising the urgent need to address similar issues in Delhi, the initiative aims to answer the pressing question, “How much water does Delhi have?” and seeks to confront water-related problems faced by the residents of Delhi. The campaign began with a comprehensive week-long programme, running from April 15th to April 27th, 2024.

This initiative also paves the way for exciting partnerships. One such collaboration is with agencies and individuals like RBG Environtech Solutions. They are generously sharing their expertise in “Water Harvesting Service” with communities in Delhi, free of charge. The commitment of these partners to water conservation aligns perfectly with the goals of the DKPM campaign, and their involvement has the potential to significantly impact efforts to mitigate water shortages and preserve Delhi’s groundwater resources.

In the first week, RJ SYD and fellow hosts engaged in discussions about the water scarcity crisis in Bengaluru, highlighting its potential implications for Delhi’s water situation and calling for immediate action.

During the second week RJ Syd along with the team at Mirchi, Delhi packed his bags and was all set to interview Dacoits turned water warriors of Chambal. The journey began when Rajendra Singh, known as the “Water Man of India”, identified the increasing water scarcity in Chambal.

In an initiative to restore healthy living conditions Rajendra was able to talk to former dacoits and successfully convert them into water warriors who extensively worked to terminate the water crisis in Chambal. The area allegedly had no water before the water warriors took charge.

The initiative also includes an exclusive interview with Rajendra Singhand showcases the efforts of Abid Surti and the Drop Dead Foundation in managing water leakage and wastage along-side efforts from Amla Ruia, water woman of India and Vice Chairman (Delhi Jalboard), Somnath Bharati

The third week witnessed the installation of water harvesting systems across Delhi NCR. Nishant Grover along with RJ Syd talked about the benefits of reusing rainwater and even helped install systems across 3 different localities in Delhi, Gurgaon and Noida.

From steps as small as closing water taps when not in use to educating oneself about sustainable ways to save water, the initiative concluded with Delhi pledging to intensively do their part in helping the city overcome the crisis, making it a better place for the generations to come.

Speaking about the initiative, Rai Sengupta, Regional Content Director (North and East) stated “It’s about management rather than just scarcity. As we face depleting resources and increasing difficulties, let us not forget that solutions come from working together. Our response today influences how we sail tomorrow, from conservation initiatives to cutting-edge technologies. Let’s work together to change the course of events so that everyone and every ecosystem has access to the resources necessary for survival.”

Rajendra Singh, commenting on India’s water crisis, stated, “The prospect of a water crisis in a resource-rich country like India is alarming. Over-exploitation of groundwater without sufficient replenishment has resulted in 72% of aquifers having a negative recharge balance, and a critical condition in 39% of them. The scarcity of water is a pressing issue in 65 Indian districts, while only 19 face the risk of flooding. The most severe threats are droughts and floods; several Indian cities, including Cape Town, are on the brink of a Day Zero scenario, where they run out of water completely. It begs the question – how would we cope with such a situation?”

The overarching goal of the DKPM initiative by Radio Mirchi is to ensure the long-term sustainability and resilience of Delhi’s water resources for current and future generations. Through informed action and shared responsibility, the initiative aims to make a significant difference in addressing the city’s water crisis. Furthermore, by raising public awareness through engaging discussions, interviews, and features, the initiative seeks to educate and inform the public about the gravity of the situation.