~Raisin has been in ties with Bhumi Pednekar for 3 glowing years~
June 2021:
Bollywood’s star Bhumi Pednekar has been in a long, happy 3-year association with Raisin, India’s popular contemporary fusion brand for women’s fashion. The brand started with the idea of providing ‘a comfortable fashion experience’ to all the women across the country and aims to provide styles that are trendy and easy-going along with plush fabrics and snug fits which offer a perfect combination of comfort and fashion at the same time.
Raisin’s overall language was to be relatable yet aspirational, be the one that today’s modern Indian women of all demographics can connect with and thus the brand has always used communication that resonates with the ideas today’s women hold dear; breaking stereotypes, supporting equality, being free and unapologetic and just be themselves. From the collections to the brand persona, Raisin was sure to join forces with Bhumi Pednekar as she is a perfect amalgamation of modern and contemporary, strength and beauty, truly assimilated with Raisin’s ideals and language.
The founders recently opened up about this successful association and said that Bhumi’s contemporary yet fun persona is a perfect fit for the brand image. She has also been very vocal about the fact that she loves comfortable fashion and has been seen flaunting the brand’s star pieces at various events.
The brand has launched all their collections with the actress, keeping her the muse for all their campaigns namely, #WeAreRaisin, Saanjh, Birds Of Passage, You Are Hue, Khizan, Banthan Fizaa and Songs of Summer. Her young and modern take on fashion along with her fun and bubbly persona has brought Raisin’s message clear, loud and forward to the audience.
During her 3 years of journey with the brand, she has grown personally and professionally and has proven to be a perfect ambassador for the brand. The association has turned out to be so successful that Raisin has a separate section called ‘Bhumi’s favourites’ on their official website.
Vikash Pacheriwal, co-founder, Raisin said, “Bhumi Pednekar was striking as soon as she entered the industry with her wit, charm and beliefs. When Raisin launched, our vision was clear, to give Indian women shoppers contemporary products that are niche, comfortable, versatile and extremely comfortable, all attributes that truly benefit our muse, so she was truly the right choice to lead the brand. Her belief that fashion can be and needs to be equally comfortable convinced us that no one else could do better justice to Raisin than her and here we are, 3 years later, growing and glowing each day.”
You can shop Bhumi’s favourite picks at https://raisinglobal.com/collections/bhumis-picks now!
