~ The commercial is amplified across TV Channels, digital and social media platforms ~
New Delhi, November 11, 2023 — Rajnigandha has recently released a new video commercial amidst Diwali festive season, paying tribute to the often unacknowledged heroes. Conceptualized by McCann, the Rajnigandha TVC is currently making its presence felt on television channels and digital platforms.
Here is the commercial link – https://youtu.be/Lmq4OWJcNAc
The new Rajnigandha TVC beautifully encapsulates the essence of Rajnigandha’s core message, “Kuch Kar Aisa, Duniya Banna Chahe Tere Jaisa,” which encourages people to make a positive impact and inspire the world with their actions. It embodies the true spirit of Diwali, emphasizing the importance of celebrating not just with family but also with ‘delivery boys’ who make the festivities possible for countless households.
Diwali, the Festival of Lights, is a time for families to come together, share happiness, and bask in the festive spirit. While this is a time of celebration for most, there are many unrecognized heroes who continue to work tirelessly to ensure that the joy of Diwali reaches every household. Among them, the dedicated food delivery boys stand out, who selflessly toil on this special day to deliver happiness to others’ doorsteps. Rajnigandha’s latest commercial paints a beautiful and heartfelt picture of these silent heroes. The protagonist decides to do something extraordinary for these delivery boys, transforming the festival of joy and light into a celebration for everyone. The video perfectly captures the essence of this act of kindness.
Commenting on the launch of the new video commercial, Sushaant, General Manager Marketing, Mouth Freshener Division, DS Group said, “Diwali provides a moment of celebration and reflection, allowing us to recognize the often-overlooked heroes who contribute to these festivities. Rajnigandha’s latest commercial stands as a sincere tribute to the dedicated food delivery personnel who wholeheartedly endeavor to bring joy to everyone’s homes during Diwali season. In a world where success is often quantified by material accomplishments, the commercial pays tribute to those exceptional leaders who gauge their success through the smiles and the happiness they spread in their communities.”
“Nayaab hoten hain wo, jo auron ki duniya roshan karte hain’ truly epitomizes that rarity in leadership that keeps people in the center of their success,” adds Sushaant.
