Watch the movie conceptualised with the aid of Wieden+Kennedy here Oppo has rolled out the ‘unboxing video’ as part of its release marketing campaign for the Reno6 series smartphone. The movie future brand ambassador Ranbir Kapoor and has been conceptualised through Wieden+Kennedy Delhi.
As Kapoor finishes a shot on a set, he’s handed a box of the Reno6 phone. Kapoor is going on to expose its functions with the aid of getting experts to pattern it; the styling is accepted with the aid of a makeup artist, the camera by a photographer and the convenience of its editing app through a video editor. He is going on to show the fast-charging feature with a piece of music by The F16s.
Damyant Singh Khanoria, leader advertising officer, Oppo India, said, “The concept of this unboxing is exclusive and fresh, just like the Oppo Reno6. the use of a smartphone unboxing to catapult our brand into the culture, even as additionally showcasing the top-notch layout and technology was nicely thought and performed as properly. Love that song from F16!”
Dean Wei, ECD, W+k Delhi, said, “This idea truly excited me the minute I saw it. It’s both concurrently a product demo and a piece of entertainment. The concept is keen, unique and lots of fun. I like the powerful mixture of Ranbir and The F16s, and Reema Sengupta at Catnip did an extremely good task capturing the energy we were after. I’m so pleased to see the W+k and Oppo teams knock it out of the park-like this.”
Gautham Narayanan, MD, W+k Delhi, brought, “The OPPO Reno6 is an exceptional device that deserves great marketing. I haven’t checked, but I don’t assume I’ve seen a band release music in the middle of an unboxing video earlier than – cultural traction to pressure repute to power sales. What I like is that it’s so simple, yet fresh. We’re confident it’ll pressure the Oppo brand and the commercial enterprise ahead.
The Reno6 5G is a need to-buy for brand new-age video creators packing inside the industry-first Bokeh Flare Portrait Video, a cinematic Bokeh Flare effect that captures expert-grade films, together with superlative imaging abilities. The new Reno flagship is also a layout extravaganza offering the OPPO’s unique Reno Glow layout, Diamond Spectrum, and 5-layer gradient system which offers a beautiful look to the device, developing “ever-converting” colours, when looked at from diverse angles. The new AG glass manner makes the phone shine like millions of diamonds embedded into the glass frame. The telephone is to be had in glowing colours variations, Aurora and Stellar Black.
Follow and connect with us on Facebook, LinkedIn & Twitter
