The Japanese sports performance brand ASICS roped the all-rounder of the Indian cricket team, Ravindra Jadeja as the brand ambassador in India. The partnership intends to propagate a healthier lifestyle and to connect with the customers.
Ravindra Jadeja is considered one of the top athletes in India as he played his debut game in cricket at the age of 16. Over the years Jadeja has been known for his wicket-taking abilities, swashbuckling batting, and his agility on the field. The high-spirited player who has been admired by the younger generation of the country is well-known for his performance, pace, and passion, which very much resonates with the brand’s motives.
ASICS aims to increase its performance outlook by joining hands with one of the leading and much-admired sportsmen whose game playing style is all about rhythm, pace, and seamless timing. With the brand philosophy ‘A Sound Mind in a Sound Body’ the partnership intends to propagate a healthier lifestyle to connect with the technological and momentum-driven consumers.
The managing director of ASICS India and South Asia, Rajat Khurana commented that “we are very much delighted to announce our association with the stellar Ravindra Jadeja from the cricket fraternity with ASICS”. He said that Jadeja’s inspiring potential and limitless energy seamlessly complements the brand ethos that encourages people to experience the transformative power of sports. Rajat Khurana also added that with the wonderful partnership between ASICS and Jadeja, the brand aims to encourage and support people to experience the power that sports possess to change one’s life in a meaningful and positive way.
Ravindra Jadeja commented that he is very much delighted and thrilled to be associated with one of the leading sports brands in the world. ASICS has an amazing track record of supporting athletes across all sports and helping them to reach the top. He also added that with the partnership he aims to inspire and improve the participation of Indian youth in sports.
ASICS, being one of the leading high-performance sports brands has been worked with young and fresh athletic talents across various genres of sports. Known as the pioneer in the running category, ASICS India’s partnership with Ravindra Jadeja would help to strengthen the company’s commitment toward spreading awareness about the diverse offerings and to magnify the reach of the ASICS for the IPL season.
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