Who says winter is dark? Settings its sights on the bright lights, this festive season Ray-Ban heads to Cali for a hot Christmas in heritage shades that keep it cool: welcome back Burbank, You’re On. Celebrating this archive hero with a campaign that brings feel-good vibes to even the coolest climes, this holiday is about looks that let you be yourself, wherever you are, whatever the season. It’s about making sure You’re On, always.
So, whether you’re in a festive mood, or just happy that it’s time to have some fun, Ray-Ban is all about framing your unique take on life in authentic style. And when it comes to authentic, the Burbank is it. Bold, spontaneous, and original, it’s got heritage charm and contemporary attitude, it’s confident, spontaneous, and always ready to catch the light. Plus, be they legacy styles or novel shades, the rest of the holiday crew is pretty cool too.
Taking old school vibes into a digital dimension, the new You’re On campaign is and will always be about getting closer to our community. Tuned into everything the new generation is looking for, it’s approach offers an immersive experience across key social media channels, because the new normal is as real as it gets, and it’s making things happen.
Featuring everyday protagonists, the You’re On community sees life through new eyes, wearing their vision of the world through the inimitable lens of Ray-Ban style. Because lenses have always worn our legendary mark, and always will.
Designed for life and the people who live it, Ray-Ban makes sure that whether all eyes are on you, or not, You’re (always) On. And true to form, in this year’s dedicated Gift Guide, we frame the epic scope of inclusive design and all of its shades. Featuring Evolve and Polar shades on sun and made-to-measure lenses on 100% Ray-Ban optical styles, strong acetate shapes and iconic metal wire frames celebrate our most iconic models and their evolution, the season’s hottest trends and the easy-going look of the coolest essentials, not to mention limited edition premium style in the exclusive Titanium capsule.
Share the experience – gift it, wear it, mix it up: #YoureOn.
Price & Availability :
The collection is priced at INR 9590/- onwards and will be available at top optical stores, and online at rayban.com/India
