Ray -Ban, the American founded Italian brand of luxury sunglasses and eyeglasses ( established in 1936 by American company Bausch & Lomb ), is one of the most popular eyeglass brands. The brand is very popular for its Wayfarer and Aviator line of sunglasses.
The brand has launched a new campaign ‘You’re On’ , to celebrate every moment of unrestrained joy authentically and genuinely. The campaign showcases the spontaneous moments of true behavior living as the most genuine version of oneself. Since this lockdown is the time we get to introcept on ourselves; the brand encourages the fans to enjoy every moment truly and by being the best version of ourselves.
The ‘You’re On’ campaign portrays two young energetic gamers playing pinball, completely immersed in the games and not at all aware of their surroundings.
Every person is under the surveillance of the other in society and is always asked to behave in a particular manner what society wants us to do. These stereotypes are always driving us to nothing but boring and tedious life.
In the campaigning film, the protagonist reveals their Ray -Ban styles, which are their more truest and genuine selves and enjoying every moment, no matter how many people are watching us. The film advises the people who forgot to enjoy the real happy life. The film tells us that wearing Ray-Ban gives everyone the confidence to live your best, happy life even when the whole world is watching you.
Through the campaign, the brand reveals the brand’s range of sunglasses through the two carefree and energetic protagonists. The campaigning short film will be streaming live across key social media platforms and creates engagements on multiple levels.
Every person would like to live a life of oneself devoid of been judged by others. The brand wishes all such freedom -loving minds to use Ray -Ban as a door to such a happy and exciting life without thinking about being judged by others.
So that , we can make these lockdown days the best time world with more confidence and of course along with Ray -Ban !!!
