Wedding season is here and India’s leading textile player, Raymond Ltd., is all set to unveil its latest collection by launching the ‘Weddings by Raymond’ campaign. The marketing campaign showcases the modern way of weddings in India, with a storyline covering couples and their families embarking on the voyage to a new beginning.
In India, weddings not only unite the couple but also their families. Both the families come together to shower their blessings and embrace a new culture, bond and a new definition of equality. Indian weddings unite varied cultures and beliefs. The ad film portrays the syncretism of diverse cultures at a traditional Indian wedding ritual or ceremony.
The campaign narrative is conceptualized and designed to limn the rich wedding cultures across India. Indian wedding ceremony and rituals typically last anywhere between 3 to 5 days. Each ceremony demands new festive wear. This wedding season Raymond introduces ‘Weddings by Raymond’ to offer premium wedding apparel and attire for eligible grooms and family members.
Raymond’s 360-degree marketing campaign has multiple communication facets. The campaign includes a digital film that was aired during IPL. Apart from that, Raymond will also be releasing a TVC in multiple languages for television and OTT platforms across multiple genres, showcasing a beautiful blend of culture.
‘Weddings by Raymond’ is yet another iconic campaign from Raymond that reiterates their modern take on pre-existing perspectives and notions regarding stereotypical Indian weddings. The ad film redefines conventional outlooks and is conceptualized with a fresh, beautiful and soulful narrative unfolding the tale of a cross-cultural wedding ceremony in India.
The latest wedding collection from Raymond unveils the best-in-class wedding fabric offering so that the groom and family members can be in their best look for the most fortunate and memorable part of the voyage of their lives. The exquisite range of silhouettes is designed to aptly compliment the occasion, cultural nuance and regional wedding fashion trends in India.
‘Weddings by Raymond’ offers uniquely crafted elegant fabric offerings not only for the groom but for all men in the family who want to be dressed in their best attire for the ceremony.
Speaking about the ‘Weddings by Raymond’ campaign, Ketan Desai, the COO of Grey India said, “This wedding season, we wanted to reinterpret wedding ceremonies in a new modern avatar, making this uniquely Raymond.”
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