The Reserve Bank of India (RBI) Executive Director, Shri Vivek Deep today announced rebranding of Bharat Bill Payment System (BBPS) to Bharat Connect at the Global Fintech Fest (GFF) 2024.
This is an important step to refresh and strengthen BBPS brand. Bharat Connect embodies NPCI Bharat BillPay Limited’s (NBBL’s) values and vision for stakeholders and customers, going beyond a bill payment system to create an ecosystem that connects individuals and businesses, through an integrated platform.
The launches took place in the presence of Shri Ajay Kumar Choudhary, Non-Executive Chairman and Independent Director, NPCI.
