Real Winners, Real Triumphs: Mega Winners increase by over 50% per match during TATA IPL Craze on My11Circle

My11Circle, a leading fantasy sports platform of Games24x7, India’s most user-centric and scientific company, and the official Associate Partner of the TATA Indian Premier League (IPL) 2024, is celebrating a season of epic wins for its players.

Half-way through the tournament, My11Circle has witnessed an incredible number of players turning fantasy cricket passion into real-life rewards. As compared to last year, a staggering 50% more winners walked away with prizes, including cash prize of over INR 1 crore, SUVs and motorcycles. This growth is fuelled by a 4x increase in reward categories as compared to the last edition on the platform. Notably, Uttar Pradesh and Maharashtra witnessed the highest number of winners, followed by Bihar, Rajasthan and Gujarat. Jharkhand emerged as the biggest mover, witnessing a phenomenal 65% surge in mega winners, showcasing a surge in participation and cricketing passion.

This impressive surge is further amplified by a close to 45% increase in the total prize pool, solidifying My11Circle as a platform for extraordinary fantasy cricket rewards. These champions come from diverse backgrounds – first-time employees, salespersons, homemakers, and individuals across various professions with a common thread – passion for clicket – proving that anyone who follows the game and can comprehend player performances can win big on My11Circle.

My11Circle’s captivating campaign, “My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!”, encouraged fans to delve deeper into the game, analyse player performances, and truly enrich their cricketing experience. Its star-studded brand ambassadors, including cricket legends Saurav Ganguly and rising stars like Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, joined by exciting new additions Rinku Singh and Yashasvi Jaiswal resonated with fans across generations and brought fervour to engagements. Further strengthening its regional connect, My11Circle has partnered with popular influencers like Kiku Sharda, Rajpal Yadav, Aakash Chopra, Jaitin Sapru, and more, ensuring the campaign reaches every cricket enthusiast.

As the Official Partner of the TATA IPL for the next five years and the title sponsor of the Lucknow Super Giants, My11Circle is at the forefront of cricketing action this IPL season.  The campaign was broadcast across various platforms, including television on Star Sports, OTT platform Jio Cinema, and prominent social media channels. Additionally, My11Circle’s presenting sponsorship of JioCinema’s “Jeeto Dhan Dhana Dhan” further strengthens its commitment to maximising user engagement throughout the cricketing season.

My11Circle’s recent campaign and media strategy makes them the go-to platform for fantasy sports enthusiasts during the IPL season. The platform has witnessed a staggering increase in teams created in just the first two weeks of IPL as a result of its campaign and media strategy. This surge reflects the excitement fans have for cricket and the unmatched experience My11Circle delivers. My11Circle is not just a fantasy sports platform; it’s a gateway to a deeper connection with cricket, a chance to win big, and celebrate the spirit of the game.