Suvarna News was one of the most favorite news channels in the state of Karnataka for over 12 years of successful regional news broadcasting excellence and it is now being rebranded as Asianet Suvarna News. With this huge announcement, the Asianet News Network indicates its intention to bring the long-standing regional and national equity Asianet News’ to Suvarna News. The rebranded channel is aiming to build a further advantage in their intense battle for the top position in the Kannada news broadcasting industry with a slew of new programs and also with its ‘Straight, Bold and Relentless’ tagline.
Abhinav Khare, who is the CEO of Asianet News Media & Entertainment Private Limited, said that Suvarna News has quickly come out as a strong player in the region and established its leadership in the news broadcasting space. The brand has been crucial in the state and its citizens, empowering the people through impactful and insightful reporting. Asianet Suvarna News with the inclusion of Asianet News in its identity, will obtain better recall, get a hold of Asianet News Network’s national advantage, and more importantly, it will set up stronger credibility that is unparalleled in the region.
Rajesh Kalra, Executive Chairman of Asianet News Media and Entertainment Pvt. Ltd. pointed out the lack of programming discriminators across the news broadcasting business. He stated that it is very important for news broadcasters to be sensitive to this shift in consumer behavior over the recent past and with the diminishing attention span as well as the ever-evolving viewership behavior, presentation of well-differentiated verified content will be the key towards better engagement and Asianet Suvarna News is doing exactly that and will carry on to deliver on the back of its well-researched content strategy.
Ravi Hegde who is the Editor-in-Chief of Asianet Suvarna News said that the new identity has activated an exciting, revamped look and feel along with the introduction of new shows during the prime time which will be revolutionary in the Karnataka News genre and he further said that they will pay the same attention to detail serious journalism also and so they will differentiate themselves in this copy-cat media world with genuine, credible, verified visual presentation which stands true to their tagline. This rebranding will lead to delivering editorial excellence that is unparalleled nationally.
