Dec 15, 2012: Reckitt Benckiser (India) which was formerly known as Reckitt & Colman has launched its Dettol brand of Body wash. Dettol, a brand of Reckitt Benckiser since 1933 has made its presence felt in the Indian market has been endorsed by Indian Medical Association and is positioned as a Trusted Protection from germs. Dettol which has been consistently voted one of India’s most trusted brands has forayed into Body Wash segment for both men and women.
The company claims that its unique liquid formulations give protection against germs and 100 per cent more freshness than soap. Reckitt Beckiser has always followed a policy of innovating and reinventing the existing product portfolio and as part of that launched Dettol Body Wash at Rs. 59 for 125 ml and Rs. 105 for 250 ml packs.
