Valentine’s Day, a culture for the celebration of love and romance is around the corner. The 14th of February is commemorated as the day of love and affection, the lovers celebrate this day to show the love and compassion they have for their loved ones. On this day, the love interest could be something other than the usual. The day is about the exchange of precious gifts to show the feeling of love and passion.
redBus, the world’s largest intercity bus ticketing platform and a part of MakeMyTrip group company has released a short film on this Valentine’s Day. To celebrate the occasion, the company has released a short video as a tribute to those whose first love is traveling. The 54-second short film calls out the message- This Valentine’s Day, chalo #PyaarKeRaaste redBus ke saath. The film promotes, encourages, and incites viewers to have a passionate love affair with traveling. The film portrays the company’s largest brand narrative of Apno ko, sapno ko kareeb laye. The narrative calls upon people to bring their loved ones and dreams closer with redBus.
The captivating short film reflects the excitement of two travelers who are deeply in love with traveling and captured the viewer’s imagination through their expression of love. The film opens with a young man and a young lady. The young man talks about his journey and anticipation to reach there while the young lady expresses how much she missed her love and despises the long distance between them.
The young man and lady then show their love by the utterance of three magical words- I love you. To end the suspense, the frame zooms out to reveal the locations, which are a tea estate of mountains for the young man and a beautiful beach for the young lady. All the while, they were in loving and conversing with their favorite destinations which display the tagline of the ad film- Pyaar ke raaste, or being in love with the journeys. This unanticipated climax at the end astonishes the viewers but then soothes them as the narrator says- Jab travelling se ho pyaar toh khul ke karo izhaar!.
Follow and connect with us on Facebook, LinkedIn & Twitter
To the passionateinmarketing.com administrator, Keep the good content coming!