redBus, the world’s largest online bus ticketing platform, has launched a compelling ad campaign to promote online ticket booking on its platform, by taking a humorous swipe at traditional ticket booking methods that are usually cumbersome and inconvenient. Titled as ‘Time Pass Skip Karo’, the ad campaign comprises a series of six independent 20-second reel-like, ‘slice of life’ instances associated with intercity bus travel that passengers can relate to the most.
The short ad films showcase the hassles associated with traditional, over the counter bus ticket booking, compared to on app booking, that are quick and convenient, while also offering a host of features and benefits that transform the experience of travel. Each of the six ad films addresses a specific pain point associated with traditional ticket booking and highlights the solutions online booking through redBus has to offer, in a manner that is both informative and witty. These include on-app features such as seat selection, discounts, route coverage, live bus tracking, free bus change, and selection of favourite bus operator.
The films artfully blend humour with regional nuances, making them both relatable and entertaining for audiences across different regions. The films are available in three regional versions for MPCG, Delhi, and UP.
