VFX and animation company plans to generate better and greater opportunities in West Bengal
India, March 2022: ReDefine, the global animation and visual effects company, is launching a new office in Kolkata, West Bengal. The Company intends to provide a platform to the local people with talent, creativity, and skills. A large part of the artist population in the eastern region of India has been eager to join the VFX house and ReDefine cognized this demand. The new office that is being established by the VFX and animation powerhouse company will initially be hiring mid to senior-level artists giving them options also to work from home.
Speaking on the launch, Mr. Rohan Desai, Managing Director, ReDefine, said, “We are expanding our footprint in the eastern region of India and are very excited about it. We pride ourselves in our extensive experience and market-leading technology. We have noticed that there is an untapped talent pool in West Bengal that is waiting to be unleashed and trained. As we explore newer geographies, we want to harness this undiscovered talent to bring in new perspectives and dimensions to our services.”
The growing global demand for premium content, resulting majorly from the incredible success of the over-the-top (OTT) media, has caused increased demand from content creators for high-quality VFX and animation services. ReDefine’s new Kolkata team will have the opportunity to contribute to a variety of high-profile international projects across feature film and OTT.
“We have worked with some of the most renowned production houses in Hollywood and hope that this office will provide added support and increase the capacity of our future national and international projects.” added Mr.Desai
Launched in 2019, ReDefine provides creative visual effects and animation services focused on expanding international markets as well as independent filmmakers everywhere. It supports studios producing film, television, and animation content. ReDefine is currently providing VFX services to the upcoming TV series based on the video game ‘Halo’, as well as several Hollywood and Bollywood projects including ‘Brahmastra’, written, and directed by Ayan Mukherjee and starring Amitabh Bachchan, Ranbir Kapoor and Alia Bhatt.
