Rediffusion is pleased to announce that it has gained the creative account for 63 moon’s new release Cryptowire. The business will be handled by the agency’s Mumbai office. After a multi-agency pitch, the client was chosen. The client’s first creatives have recently been released.
63 moons is one of India’s leading fintech businesses, according to Kalyani Srivastava, Executive Vice President Head-Rediffusion Mumbai. With a Crypto University, Crypto TV, and a Cryptowire service, they are now at the forefront of the industry.
The company recently launched the IC15 crypto index, which is a world first. They are ecstatic to be aiding 63 moons’ incredibly skilled and future-focused staff in launching all of these never-before-released products.
The world of cryptocurrency, blockchain, NFTs, and Metaverse, according to Nimish Shukla, Executive Director and CCO, CryptoWire, is an emerging and complex one, and Rediffusion, among the agencies that pitched, could grasp their vision, creation, and future roadmap very well.
And they also know what’s happening in this space. Of course, the company’s nearly half-century history of creating renowned brands was a benefit.
“The work being done at 63 moons is path-breaking,” stated Dhanwinder Singh, Rediffusion’s Vice President, who oversees the company. He also stated that the company does not operate an exchange or plan to establish a cryptocurrency. All of their communications are designed to offer information, improve comprehension, and encourage participants to make well-informed decisions.
Rediffusion is India’s largest and most independent full-service advertising agency, creating and executing end-to-end visual narratives for reputed brands in a variety of industries.
Founded in 1973 by Diwan Arun Nanda, Ajit Balakrishnan, and Mohammed Khan, Rediffusion Brand Solutions Private Limited is one of India’s most recognizable advertising agency firms.
Over the years, the firm, which is known for its category-defining work, has been responsible for the development of great brands. Mogae Media has acquired Rediffusion and Everest Media on May 1, 2021.
Their latest products, Red lab, and Smart Media assist their clients with consumer research and digital strategy.
63 Moons Technologies Limited, formerly Financial Technologies (India) Limited until 2016, is an Indian firm that creates digital markets and marketplaces through technology initiatives, financial platforms, and solutions.
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