Hyderabad, 30th December 2024: Redmatter, a premier full-funnel marketing agency announced the addition of three esteemed brands – Hansaplast, South India Jewellery, and Snackster by Sneha Group – to its growing portfolio of clients. This latest milestone highlights the agency’s expanding presence and success in the Telangana and Andhra Pradesh regions.
With an impressive team from various parts of the world & country in the advertising world, the agency has one core belief: while others deliver advertisements, Redmatter delivers business growth. The agency also believes that good marketing is all about risk mitigation through incessant testing. Noticing a gap when it comes to professional marketing guidance for entrepreneurs in the Telangana and Andhra Pradesh market and with an acute sensibility for the consumer insights for the region, the agency has now set a goal for 2035: to grow 100 Indian brands to 1,000 crores.
Lofty as it is, their target is not unachievable given the team’s existing clients, which include some of the biggest industry names like Jio Star Maa, Zee 5, The Class of One, My Home Group, Nanjappa Health, among others.
2024 has also seen a spate of new brand launches by Redmatter. Snackster taking on giants like Godrej Yummiez and ITC MasterChef. Extending 100 year old beverage brand Artos to multiple variants, launching a new millet beverage brand Gutsy, and ended the year with the launch of a rice brand Hily by Shekar Foods.
Redmatter’s work for Foundation for Democratic Reform won them three national level awards, making them the only agency in Hyderabad to win national level awards in 2024.
