RedSeer – Shadowfax Logistics Index (RSLI) Launched
Mumbai, 10th December, 2020: Amazon, Ajio, Dmart, Zomato, Udaan, Xiaomi and BigBasket have emerged as the leaders in the newly launched RedSeer Shadowfax Logistics Index (RSLI) report which provides a definitive view of the eCommerce sector’s quarterly performance on supply chain and logistics and indices them across parameters of growth, performance, efficiency, customer and merchant experience. The eCommerce sectors covered in the RSLI include horizontal, vertical, omni-channel, direct-consumer, hyperlocal (FoodTech, eGrocery etc.) and eB2B.
In the horizontal retailers’ segment, Amazon led the segment but both Amazon and Flipkart were fairly close on all the parameters. However, Meesho stood out in terms of growth and reverse shipment experience.
AJIO led in the vertical segment while DMart led in the omnichannel space. Xiaomi led in the D2C segment, while BigBasket led in the eGrocery (Hyperlocal) segment, Zomato led the foodtech (hyperlocal) segment and Udaan in the eB2B space.
Methodology
The RedSeer Shadowfax Logistics Index is built on a framework of four pillars which is further measured on 15 metrics. The four pillars are growth index, performance and efficiency index, merchant experience index
and customer experience index. The study’s methodology took a multi-pronged approach towards building the index which includes expert interactions, customer surveys, competitive intelligence among others followed by data analysis. The scores on a standard scale of 0-100 at parameter level were then multiplied with the weightages to arrive at the final index score.
Introduction to Indices:
- Growth Index: eCommerce horizontals dominated in growth during the quarter. The sector saw 100%+ growth due to COVID recovery and pent-up demand.
- Performance Index: Omnichannel retailers dominated in performance and efficiency due to their low cost of fulfilment. Their turn-around time for delivery is also lower as they are also able to fulfil the orders from local stores. Hyperlocal brands and vertical platforms had high costs of fulfilment.
- Customer Experience Index: Horizontal and vertical sectors led in customer experience across logistics parameters reflecting in their higher NPS. eB2B lagged in customer experience due to lower customer satisfaction on ease of shipment returns and lower NPS.
- Merchant Customer Index: eB2B platforms have high merchant satisfaction as they have enabled significant reach for the merchants, resulting in higher NPS.
Commenting on the launch, Abhishek Bansal, Co-founder and CEO, Shadowfax said, “Logistics is emerging as the bellwether sector indicating the economic recovery and fiscal wellbeing of India. The pandemic, while it has presented a multitude of challenges, has also presented an unprecedented opportunity for the sector. Many critical sectors including e-commerce and retail are staging a recovery, owing to the innovation in logistics. At Shadowfax, our proprietary API enables and empowers our partners to manage their logistics requirements efficiently and effectively. We strongly believe that speed and criticality at doorstep would drive the next revolution in eCommerce logistics. Both these factors play heavily into the customer’s decision making, platform stickiness and an enhanced customer experience. To further iterate the crucial role logistics plays in empowering enterprise, we are launching the RedSeer Shadowfax Logistics Index. This one of a kind index will objectively capture emerging trends in the logistics sector and provide insights that will drive innovation shaping the future of the e-commerce logistics industry.
“We are excited to partner with RedSeer for the launch of the index as they bring unmatched experience and expertise in the domain. Through our association, we aim to unlock new opportunities in the Indian e-commerce logistics market and provide a comprehensive analysis of sector defining trends. The index will help uncover opportunity areas that will go a long way in propelling the logistics sector to a higher growth trajectory,” he further added.
RedSeer – Shadowfax Logistics Index (RSLI) Launched
Mumbai, 10th December, 2020: Amazon, Ajio, Dmart, Zomato, Udaan, Xiaomi and BigBasket have emerged as the leaders in the newly launched RedSeer Shadowfax Logistics Index (RSLI) report which provides a definitive view of the eCommerce sector’s quarterly performance on supply chain and logistics and indices them across parameters of growth, performance, efficiency, customer and merchant experience. The eCommerce sectors covered in the RSLI include horizontal, vertical, omni-channel, direct-consumer, hyperlocal (FoodTech, eGrocery etc.) and eB2B.
In the horizontal retailers’ segment, Amazon led the segment but both Amazon and Flipkart were fairly close on all the parameters. However, Meesho stood out in terms of growth and reverse shipment experience.
AJIO led in the vertical segment while DMart led in the omnichannel space. Xiaomi led in the D2C segment, while BigBasket led in the eGrocery (Hyperlocal) segment, Zomato led the foodtech (hyperlocal) segment and Udaan in the eB2B space.
Methodology
The RedSeer Shadowfax Logistics Index is built on a framework of four pillars which is further measured on 15 metrics. The four pillars are growth index, performance and efficiency index, merchant experience index
and customer experience index. The study’s methodology took a multi-pronged approach towards building the index which includes expert interactions, customer surveys, competitive intelligence among others followed by data analysis. The scores on a standard scale of 0-100 at parameter level were then multiplied with the weightages to arrive at the final index score.
Introduction to Indices:
- Growth Index: eCommerce horizontals dominated in growth during the quarter. The sector saw 100%+ growth due to COVID recovery and pent-up demand.
- Performance Index: Omnichannel retailers dominated in performance and efficiency due to their low cost of fulfilment. Their turn-around time for delivery is also lower as they are also able to fulfil the orders from local stores. Hyperlocal brands and vertical platforms had high costs of fulfilment.
- Customer Experience Index: Horizontal and vertical sectors led in customer experience across logistics parameters reflecting in their higher NPS. eB2B lagged in customer experience due to lower customer satisfaction on ease of shipment returns and lower NPS.
- Merchant Customer Index: eB2B platforms have high merchant satisfaction as they have enabled significant reach for the merchants, resulting in higher NPS.
Commenting on the launch, Abhishek Bansal, Co-founder and CEO, Shadowfax said, “Logistics is emerging as the bellwether sector indicating the economic recovery and fiscal wellbeing of India. The pandemic, while it has presented a multitude of challenges, has also presented an unprecedented opportunity for the sector. Many critical sectors including e-commerce and retail are staging a recovery, owing to the innovation in logistics. At Shadowfax, our proprietary API enables and empowers our partners to manage their logistics requirements efficiently and effectively. We strongly believe that speed and criticality at doorstep would drive the next revolution in eCommerce logistics. Both these factors play heavily into the customer’s decision making, platform stickiness and an enhanced customer experience. To further iterate the crucial role logistics plays in empowering enterprise, we are launching the RedSeer Shadowfax Logistics Index. This one of a kind index will objectively capture emerging trends in the logistics sector and provide insights that will drive innovation shaping the future of the e-commerce logistics industry.
“We are excited to partner with RedSeer for the launch of the index as they bring unmatched experience and expertise in the domain. Through our association, we aim to unlock new opportunities in the Indian e-commerce logistics market and provide a comprehensive analysis of sector defining trends. The index will help uncover opportunity areas that will go a long way in propelling the logistics sector to a higher growth trajectory,” he further added.
