A Celebration of Its Past – and Future
New Delhi, August 12th, 2021: Today, Reebok officially debuts the Human Rights Now! collection, a long-term product platform designed to fuel the brand’s mission to inspire human rights and human movement.
This collection, with graphics inspired by the 1988 Human Rights Now! World Tour, brings the brand back to its roots. The Reebok design team has brought back the original graphics from the 1988 Human Rights Now! World Tour, a benefit concert series to celebrate and raise awareness for the Universal Declaration of Human Rights. The 20-stop concert tour was made possible in part by a grant from the Reebok Foundation.
The Human Rights Now! platform is just one of the Reebok’s pillars to execute its commitment to stand united against racism through creating a more inclusive environment but also contributing to and promoting Black and LatinX communities.
“Our Human Rights Now! collection is part of our commitment not just to be better as a brand, but to do better,” said Carmen Andrade Hardaway, Director, Human Rights Now! Product. “From the product to the storytelling to our contribution to RISE, this campaign sits squarely within our brand values, to inspire and defend human rights and human movement, while making sustainable contributions to Black and LatinX communities.”
The unisex Human Rights Now! collection includes footwear and accessories that feature a Human Rights Now! design detail. The footwear shows the Human Rights Now! logo on the heel counter as well as the Human Rights Now! manifesto on the back side of the tongue. It reads “Let your voice be heard, wear this product with pride. No just because you support the fight for human right, but because you have those rights.”
The footwear collection includes Classic Leather (INR 6,599), Club-C (INR 6,999) and the Workout Plus (INR 6,999). The vintage wash HRN Snap-back cap (INR 1,899) featuring the Human Rights Now! Logo is also available in unisex sizing.
The Reebok X Human Rights Now! collection is available now at shop4reebok.com, select Reebok Stores, Flipkart and Superkicks India starting INR 1,899.
