August 23, 2012: Relaxo footwear has brought in the Bollywood sensation Katrina Kaif as their new brand ambassador for its Flite brand. the contract has been signed for two years. TV commercials of Flite footwear that features Katrina Kaif will be aired soon, said company officials.
According to the company sources, the brand Flite targets young consumers and Katrina Kaif is the best choice to carry this brand persona. The annual turnover of the company in 2011-2012 was Rs 870 crore and manufactures over three lakhs pairs of footwear from their nine manufacturing units.
