RBL will start by opening the food chain in the nation’s largest cities and transportation hubs.
To establish and grow the brand in India, RELIANCE BRANDS (RBL) has established a strategic relationship with Pret A Manger, a leading international chain of fresh food and organic coffee. RBL will expand the food chain across the nation with the help of this long-term master franchise arrangement, beginning with the nation’s largest cities and transportation hubs.
Pret A Manger, which translates to “ready to eat” in French, debuted in London in 1986. It was a store to produce freshly created, handcrafted food every day. After more than 35 years, the company now has 550 locations worldwide in 9 markets, including the UK, US, Europe, and Asia. These locations serve organic coffee, freshly made sandwiches, salads, and wraps.
“Our relationship with Pret is based on the country of India’s food and beverage industry’s significant growth potential. RBL regularly monitors consumer trends in India, where greater awareness of what we eat is quickly making food the new fashion. Like their counterparts around the world, Indians are looking for eating experiences that focus on fresh and organic ingredients, which has always been Pret’s main selling point. It’s surely a recipe for success when combined with the excellent recall the brand enjoys throughout the nation.” the MD of Reliance Brands Limited, Darshan Mehta, said
RBL, the largest luxury to premium retailer in India, has been fostering and expanding international brands there for more than 14 years. RBL’s first step into the food business will bring the beloved Pret eating experience, to one of the largest retail markets, with its deep cache of insights on customers’ developing purchasing habits and an ambitious expansion plan.
Pret A Manger’s CEO , Pano Christou, said: “Our opening of Pret’s first store in Asia twenty years ago served as inspiration for all of us to expand into new cities across the continent with our freshly prepared food and 100 per cent organic coffee. With their years of industry experience, RBL is a perfect partner to assist us accomplish that goal and promote our brand successfully in India. Our next collaboration with them will be our most challenging international franchise partnership to date.”
Follow & connect with us on Facebook, LinkedIn & Twitter.
